Sony has unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.

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A mother and son sit on a couch in a modern living room watching a movie on a Sony 98 X90L 4K BRAVIA XR Full Array Google TV.

Vibrant Contrast.

Experience cinematic immersion with the 98-inch Sony 98" X90L 4K BRAVIA XR Full Array Google TV. Innovative technology like the Cognitive Processor XR and XR Triluminos Pro work together to bring your favourite movies, shows, and games to life.

Sony's Brightest 4K Ever

Boasting high-tech features, including XR Triluminos Pro™ for vivid picture display and Acoustic Multi-Audio+ cinematic surround sound, the Sony BRAVIA 9 has everything you need for an unmatched at-home cinema experience.

Image of swimming being displayed on Sony BRAVIA TV in a living room.

Superior Sports Viewing

Get in on the action with Sony's new BRAVIA range. Packed with the latest smart features, including Dolby Vision ATMOS, Triluminos Pro, and Quantum Dot Technology, experience cutting-edge picture and immersive sound.

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Image of the Sony BRAVIA 8 TV on the wall of a modern living room.

Sony OLED TVs

Immerse yourself in the exhilarating world of sports with deep blacks and vibrant colours on Sony's OLED Range. Powered by Cognitive Processor XR™, Sony's OLED TVs take your sport watching experience to the next level with real-life contrast and immersive sound that perfectly complements the action on screen.

Image of Sony BRAVIA 7 TV in a living room.

Sony 4K LED TVs

Take finals night to the next level with incredible brightness and dazzling light on Sony's 4K LED Range. Experience the difference with the new Sony BRAVIA 3, 7 & 9, and bring your favourite content and sports from all of your subscriptions into one place with Google TV.

Two models pose wearing Sony ULT WEAR Wireless Headphones

Sony Headphones and Earbuds

Experience high-definition audio and sound quality with Sony's Noise Cancelling Headphones, Noise Cancelling Earbuds and True Wireless Earbuds. Sony’s ULT WEAR Wireless Headphones feature cutting-edge technology to deliver exceptional bass, premium sound quality and Noise Cancelling

ony Portable Speaker

Sony Portable Speakers

Enjoy powerful sound wherever you go with Sony Wireless Speakers. Featuring incredible sound, waterproof functionality and long-lasting battery Sony speakers make the perfect companion, including the exciting Sony XV800 X-Series Portable Party Speaker.

Sony Soundbars | The Good Guys

Sony Sound Bars & Home Audio

Bring your favourite movies and TV shows to life, and create a home theatre like no other with a Sony Sound Bar or Home Audio System. It's time to immerse yourself like never before with crisper, richer audio that allows you to build a deeper connection with the storylines you love.

Sony Cameras | The Good Guys

Sony Cameras

Capture special moments with the precision, style and convenience of a Sony Camera. Whether you opt for the Sony A6000, Sony RX100 or other iconic Sony camera models, you will experience easy-to-use functionality with exceptional camera quality all in a compact size.

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About Sony | The Good Guys

About Sony

Sony’s passion for technology is reflected in their vast range of innovative and state of the art products. From audio and smart home appliances to televisions and digital cameras, Sony offers unrivalled technology and well-crafted design in every inch of their product line.

Discover the best in technology with Sony 4K TVs, Noise Cancelling Headphones, Home Audio Systems and more, available online and in store at The Good Guys.

¹ When MEGA BASS on, and the volume level is set to 16, lighting off. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.