Galaxy AI Is Here! 4 Cool Tech Features To Excite Every Samsung Fan


February 7, 2024 - 4  min read


They’re sleek, they’re seamless – and they’re the smartest Samsung phones yet. Powered by game-changing AI enabled featuresα, the new Galaxy S24 series delivers a bright new era of intuitive smartphone technology so you can connect, create and play like never before.


How? By bringing you groundbreaking new ways to search your favourite content, blast language barriers, and snap spellbinding photos just like the pros. And that’s just for starters!

“With the new Galaxy S24 series, Samsung continues to push the boundaries of what we can expect from a mobile phone with advanced AI-driven functionality paired with enhanced performance and design,” says John Wong, The Good Guys Buyer – Mobiles and Plans.


Adds Dr Won-Joon Choi, Head of Flagship R&D, Mobile eXperience Business at Samsung: “Galaxy AI is our most comprehensive intelligence offering to date, and it will change how we think about our phones forever.”

Whether you’re a Samsung Galaxy superfan or looking for the latest AI smarts in your next phone upgrade, you’ll love these four AI features that make the Galaxy S24 experience both epic and effortless. 

The Samsung Galaxy S24 range featuring Galaxy AI

#1 Picture-Perfect Snaps

Resize, retouch and remaster your photos like a pro with suggested edits from the Photo Assist feature. Handy tools include the object eraser (for removing unwanted extras from your holiday happy snaps) and reflection removal, which lets you take pics from behind a window without catching your face in the reflection. 

And whether you’re a budding photographer or keen to capture crisp shots with minimal effort, the pro grade 50MP camera of the Samsung Galaxy S24+ 256GB Violet is your hero. It comes kitted out with innovative AI processing that combines 30 images into one shot, optimising colour and detail in every pixel.

Shop Samsung Galaxy S24+ Smartphones

Samsung Galaxy S24+ 256GB Black

Samsung Galaxy S24+ 256GB Grey

Samsung Galaxy S24+ 256GB Yellow 

#2 Search Made Simple

Where’s that great dress from? What's that landmark? Explore a new way to search with Circle to Search² with Google on the new Samsung S24 Galaxy 256GB Yellow. Simply circle an item in almost any image, then let the magic of Galaxy AI1 serve up a host of related content and information. It’s the ultimate way to find the precise information you need – fast. 

Shop Samsung Galaxy S24 Smartphones

Samsung Galaxy S24 256GB Black 
Samsung Galaxy S24 256GB Grey 
Samsung Galaxy S24 256GB Violet 

Samsung GalaxyS24 and Galaxy S24+

#3 Speak To The World

Forget about being lost in translation on that international business call. With the Samsung Live Translate Call3 feature, smartphones in the Galaxy S24 series can detect foreign languages spoken during a phone call and interpret them in real time. Just like having a personal translator in your pocket!

“Because it’s integrated into the native call feature, the hassle of having to use third-party apps is gone,” explains Samsung. “Audio and text translations will appear in real-time as you speak, making calling someone who speaks another language about as simple as turning on closed captions when you stream a show.” 

#4 No-Fuss Notes

Unscramble your thoughts and make university study a breeze with Note Assist4. This AI-enabled feature can sort lecture notes into an easy-to-read table, summarise paragraphs in one concise sentence, and even organise that shopping list you’ve haphazardly typed into the Samsung Notes app. 

Is handwriting more your style? The Samsung Galaxy Ultra 256GB Grey includes an S Pen for effortless and intuitive writing, drawing and note-taking. 

Shop Samsung Galaxy S24 Ultra Smartphones

Samsung Galaxy Ultra 256GB Black
Samsung Galaxy Ultra 256GB Violet

Samsung Galaxy Ultra 256GB Yellow 

Samsung Galaxy S24 Ultra

Transform Everyday Tasks With The New Samsung Galaxy

Industry-leading AI aside, Samsung has also equipped the Galaxy S24 series with a suite of innovative features to elevate your everyday mobile experience.


Experience Samsung’s best and brightest smartphone display on the Samsung Galaxy S24+ 256GB Violet and Samsung Galaxy Ultra 256GB Grey. A high-definition screen lets you stream movies and scroll your feed in crystal clear quality, while the always-on display means you’ll never miss a notification. 


Part personal tech, part style statement, the Galaxy S24 is the ultimate accessory. Colour options include yellow, violet, grey and black for adding personal flair, while the Samsung Galaxy Ultra 256GB Grey is crafted with tough titanium to weather the bumps and knocks your latest accessory is bound to face.

Better Together

The only thing better than owning one Samsung device? Owning two or three (or more!) and tapping into the powerfully connected Samsung ecosystem

“Think of the new Galaxy S24 smartphone as your all-hands-on-deck mission control for the whole Samsung ecosystem,” says John Wong.

“Pair it with a Samsung Galaxy smartwatch and Samsung Galaxy Buds for seamless personal tech, or use the SmartThings app to control compatible Samsung home appliances from your smartphone for easier everyday living.” 

Let Samsung AI do the thinking for you! Leap into a new era of smartphone tech with the epic features and supersmarts of the Samsung Galaxy S24 series. Visit The Good Guys in-store and online to get your hands on Samsung’s latest gem. 



αGalaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. The use of some AI features provided by third parties may require a service fee.

² Requires Samsung and Google Account. Bluetooth required and mobile data fees may apply. Circle to Search feature must be enabled. May not work on all images or audio/image elements. Google SafeSearch filter applies.

³ Currently limited to select languages only. See for full list of available languages. Live Translate Call feature must be enabled.

⁴ Samsung Account, Bluetooth and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written.

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