The Good Guys

The Good Guys - Helping
Families Live Better For Less
Since 1952

When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and ‘do good’. Careful small acquisitions over the years provided the business with a strong foundation but it was re-naming to The Good Guys in 1998, supported by the unique selling proposition 'Pay Less Pay Cash' and the now iconic TV commercial and jingle, which prepared the company for national expansion. The Good Guys quickly became a household name, setting the standard for customer satisfaction and community giving, while continually evolving to meet ever-changing consumer needs.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as JB Hi-Fi Limited, The Good Guys and JB Hi-Fi have created a new force in Australian retailing under the leadership of Group CEO, Terry Smart.

Discover More About The Good Guys

From our Workplace Giving program, to our commitment to sustainability and Investor information you'll find all you need to know about The Good Guys here. Looking for a rewarding career at one of Australia's Retail icons? Check out our Careers page for the latest role listings across the country.

Doing Good

DOING GOOD is in our D.N.A. Our workplace giving program supports 12 charities across our nation.

E-Waste Recycling

The Good Guys understand the impact of E-Waste. That’s why we want to do the right thing and help our customers manage their E-Waste.


Want to become a Good Guy? Join our team and become part of our success story.

Sustainability Goals

Our goals and the positive impacts we are having on our people, our communities and our environment are set out in this year's Sustainability Report.


For all media enquiries, please contact:

The Good Guys Buying Guides

Our buying guides provide all the information you need to find perfect products that cater to the unique needs of both you and your family.

We Think You May Be Interested In ...

The Good Guys aim to help Australian families live better for less. From our StoreCash> rewards program, our handy Buying Guides - that help you choose right the first time, to our online Price Beat tool, that checks competitor's prices daily to make sure our customers always get the best deal, we take helping our customers Pay Less Every day seriously. Read on to discover some of the ways The Good Guys help our customers with the best deals and advice.

What's New

For the latest news on launches and trending home appliances check out 'What's New' on the blog.

You Deserve Extra

Find out about our exciting rewards program - it's another way we help you Pay Less Every day!

Pay Less, Every day

The Good Guys team strive to help our customers Pay Less Every day. Find out about extra ways we're helping.

Affiliate Program

Affiliates can start creating revenue by simply directing their audience to make qualifying purchases.