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Samsung’s latest technology has been incorporated into their innovative range of lifestyle televisions. Find the TV that matches your lifestyle, whether that's a Projector to take your movie nights to the next level or a TV that effortlessly turns into a work of art when not in use with The Frame TV.

Featured: Samsung's The Frame TV

Samsung’s The Frame TV isn’t just a TV, it’s a statement. When you’re not watching, it transforms into a beautiful piece of art, with a huge library of world-class artworks to suit any space¹. When it’s time to tune in, enjoy stunning 4K QLED picture with rich, vibrant colours, immersive Dolby Atmos sound, and the smart power of Samsung Vision AI, which adapts to your needs and enhances your viewing experience. It’s the perfect blend of style, intelligence and performance for any home.

Samsung Television range

More Information On Samsung's TV Range

Samsung QLED TVs

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Whether you love chasing the thrill of live sport, binge-watching your favourite show or living your best gamer life in your downtime, the 2025 TV line-up from Samsung has something for everyone.

But here’s what’s really cool – these TVs are also redefining what screens can do. While some models can shape-shift into gallery-worthy art, the headline is that the 2025 range is powered by Samsung Vision AI. It’s so good, you’ll be left wondering if there’s anything a new Samsung TV can’t do!

We’ve taken 10 of the latest Samsung TVs for a test drive so you can find your perfect match. But first …

Got your sights set on a TV with more in 2024? With revved-up AI, brilliant image upgrades, blockbuster sound and superslim screens, Samsung Australia has taken its 2024 TV line-up to the next level. Cue next-gen Neo QLED sets with mind-blowing 8K displays, even brighter OLED TVs, and exciting new lifestyle options to energise your home automation and decor.

“In today’s hyperconnected era, displays should enhance our lives both on and off the screen,” says SW Yong, President and Head of Visual Display Business, Samsung Electronics. “Samsung’s AI screens are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer a more flexible lifestyle.”

Keen to switch on to sharper, smarter viewing? Whether you’re a movie-mad family, diehard gamer, sports superfan or style seeker, we’re here to help hook you up with an epic Samsung screen that’s just right for you.

But first, some important TV tech.

The Samsung 77 S95C 4K OLED Smart TV 2023 mounted on a loungeroom wall

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Your dream TV is out there. Now comes the exciting part – considering all  your options when it comes to game-changing tech and thrilling new features. OLED or Neo QLED? 4K image resolution or next-gen 8K? Fact is, every one of the latest Samsung smart TVs will blow you away with its astonishing design, display and audio. But if you’re scratching your head over what to look for when buying a TV, The Good Guys are here to help!

We sat down with award-winning tech writer Alice Clarke to chat about the top Samsung TVs and soundbars for 2024, the latest tech and how to find your Samsung television soulmate.

But first…

Samsung Lifestyle TV FAQs

Samsung has just unveiled The Frame QLED for 2025 — a truly versatile smart TV that combines stunning technology with style. Enjoy the iconic Art Mode that transforms your space, along with the latest QLED tech for an incredible viewing experience.

Has the beautiful display of a Samsung The Frame TV drawn you in, but you're left questioning whether this TV actually performs in terms of cinematic performance? Rest assured with Quantum Dot tech, Dolby Atmos Sound, Anti-Glare tech and so much more - The Frame TVs have far more to offer than an artistic display!

¹Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
²Customisable Frames are sold separately.

¤Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer.

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>Qualifying conditions, including signing up to 90 Day StoreCash, activating a Digital Wallet before being eligible to earn/win and where a qualifying purchase is required, delivery/collection of product within 60 days. 90 Day StoreCash expires 90 days after issue. Personal purchases only. Exclusions and purchase limits apply. Each 90 Day StoreCash reward must be used in one transaction and no change/credit for any unused balance. Refer to 90 Day StoreCash T&Cs for details, including how to receive 90 Day StoreCash deposit notifications, how to earn & timing for issue of 90 Day StoreCash.