The affiliate platform attributes the affiliate to the sale using a link, a pixel which gets installed on the advertiser’s website, and a cookie.
The link allows the affiliate platform to accredit the correct sales to the right affiliate. When an affiliate is logged in and accepted into the advertiser’s program, they will have access to a library of creatives or products that may be uploaded or utilised in a text link.
Installing the pixel onto the advertiser’s website ensures that the affiliate platform is notified whenever a sale is generated via an affiliate. This pixel is activated once a customer reaches the purchase confirmation page and the transaction is confirmed. From this point, the transaction is traced back, and a commission is paid to the affiliate that drove the sale.
Cookies are files stored on the user’s computer, and they hold a small amount of data like login information, shopping carts or the language used to view a specific website.
You might notice that when you have been browsing a website looking for something, (for example, a toaster), then you will start to see ads for those toasters when you're browsing the internet. The reason this happens is the cookies on your computer. Cookies are also used when you want your browser to remember login details, and you clicked 'yes' when prompted.
Different sites collect different types of data within a cookie, but a cookie doesn't collect any personal information, for example, photos or bank information.
When you're browsing the internet and go to a website, your web browser will automatically reference any cookie data that exists for that website on your computer.
A cookie is created when you visit a new website. Some cookies delete automatically after a period of not visiting a particular website, and some automatically expire after a period of time has lapsed.