What is Affiliate marketing – and how does it work?

Affiliate marketing, rewards websites who refer consumers to purchase products from a particular website. The reward typically is a type of commission for each purchase made via a referral link. How it works … Affiliate marketing works as a partnership between three different groups – the Advertiser, the Affiliate Publisher and the Consumer. The Advertiser has something to sell – typically a product or service. The Affiliate Publisher advertises that product or service to its audience of consumers. The Consumer makes a purchase of the product or service by clicking on the affiliate link provided by the publisher. The Advertiser then pays a reward (typically a commission) to the Affiliate Publisher for the referred purchase made by the Consumer. In our case the Advertiser is The Good Guys. Publishers love Affiliate Marketing for many reasons, in particular it is a great way for them to boost their income or revenue and build a loyal audience. There are many different types of ‘Publishers’ – from bloggers to businesses with huge loyalty programs. If you’ve seen an influencer on Instagram – with a ‘link in the bio’ to get a great discount on a product, or received an email with fantastic products from your favourite loyalty club – it’s likely that is Affiliate Marketing.

What is an Affiliate Platform and what does it do?

An affiliate platform is a third party that is responsible for tracking transactions and attributing the correct affiliate to the sale. For example, The Good Guys use an affiliate platform called Partnerize. The benefits of using an affiliate network include: Tracking is done by the affiliate platform, which means an advertiser doesn't have to build a system themselves and the affiliate doesn't need to worry about tracking sales because an impartial third party does it. Affiliate payments are processed by the affiliate platform which takes away some of the work from the advertiser, and it makes it easy for the affiliate to track successful payments. Affiliate platforms act as a third party in case of disputes. The affiliate platform has a vast marketplace of affiliate publishers ready to promote on behalf of advertisers.

How does the Affiliate Platform track purchases?

The affiliate platform attributes the affiliate to the sale using a link , a pixel which gets installed on the advertiser’s website, and a cookie . The link The link allows the affiliate platform to accredit the correct sales to the right affiliate. When an affiliate is logged in and accepted into the advertiser’s program, they will have access to a library of creatives or products that may be uploaded or utilised in a text link. The pixel Installing the pixel onto the advertiser’s website ensures that the affiliate platform is notified whenever a sale is generated via an affiliate. This pixel is activated once a customer reaches the purchase confirmation page and the transaction is confirmed. From this point, the transaction is traced back, and a commission is paid to the affiliate that drove the sale. The cookie Cookies are files stored on the user’s computer, and they hold a small amount of data like login information, shopping carts or the language used to view a specific website. You might notice that when you have been browsing a website looking for something, (for example, a toaster), then you will start to see ads for those toasters when you're browsing the internet. The reason this happens is the cookies on your computer. Cookies are also used when you want your browser to remember login details, and you clicked 'yes' when prompted. Different sites collect different types of data within a cookie, but a cookie doesn't collect any personal information, for example, photos or bank information. When you're browsing the internet and go to a website, your web browser will automatically reference any cookie data that exists for that website on your computer. A cookie is created when you visit a new website. Some cookies delete automatically after a period of not visiting a particular website, and some automatically expire after a period of time has lapsed.

What is Affiliate Marketing?

Whether you own a blog, website or social media page, affiliate marketing is a great way to earn additional revenue by promoting products for merchants like The Good Guys. Also known as performance marketing, affiliate marketing allows you to place ads or links to products on your site. If one of your users makes a purchase through these placements, you will earn a commission.

How does Affiliate Marketing Work?

Affiliate marketing works by rewarding affiliates who promote products to their audience. To become an affiliate, you must find an affiliate program that suits you. Once you have been approved you will be able to choose the offers you wish to promote. Each offer will come with a unique affiliate link you can use on your blog, website or social media page. If a consumer makes a purchase via your affiliate link, you will receive a commission.

How Do Affiliate Marketers Get Paid?

There are three ways an affiliate marketer can be paid.

Affiliate Program

From humble beginnings, The Good Guys quickly became a household name, setting the standard for customer satisfaction and community giving, while continually evolving to meet ever-changing consumer needs in the Electronics and Appliances space. With thousands of products available, affiliates start creating revenue for themselves, their business or community group, by simply directing their audience to make qualifying purchases.

Yes, it’s that easy. Become an affiliate today.

SIGN UP Customer Information

Becoming An Affiliate Is Easy

REGISTER

Become an affiliate by selecting your registration method and following the steps to become an approved affiliate.

SHARE

Once approved, commence recommending products to your audience via the supplied linking tools.

EARN

Qualifying purchases from your audience start earning you commissions straight away.

Why Work With Us?

High AOV

3% default Commission*

14 day cookie period

Frequently updated promotions

Mobile optimised site

Australia-wide delivery options available

High AOV

3% default Commission*

14 day cookie period

Frequently updated promotions

Mobile optimised site

Australia-wide delivery options available

*Please note the following brands are not eligible for commission: Apple, Playstation 5, Xbox, Asko, Miele, Loewe, WeByLoewe. The following products are not eligible for commission: The Good Guys Gift Cards, The Good Guys Gold Service Extras, The Good Guys Home Services, products flagged as “Shipped by Supplier”.

Register To Become An Affiliate

Sign up to our affiliate program

You will be directed to the Partnerize affiliate platform. Simply sign up and your application will be sent directly to The Good Guys affiliate team.

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