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Samsung 77" OLED S90H 4K Smart AI TV 2026

QA77S90HAWXXY
$5495
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Product Overview

The Samsung 77" OLED S90H 4K Smart AI TV 2026 displays 4K content at up to 165Hz.

A 77 inch OLED screen suits a larger lounge, with a recommended viewing distance of 230cm for comfortable everyday watching. Samsung uses the NQ4 AI Gen3 Processor to upscale content to 4K, while Tizen Smart TV keeps streaming apps and smart home control in one place.

Gaming setups can connect consoles, media players and accessories through 4 HDMI ports and 2 USB-A ports. Wi-Fi 6E, Bluetooth v5.3, AMD FreeSync Premium Pro and NVIDIA G-SYNC help keep fast action smooth on compatible gear. The TV has a 5 star energy rating and estimated annual energy consumption of 635kWh.

Model QA77S90HAWXXY comes with a 1 year manufacturer's warranty.

Key Features

  • 77 Inch OLED screen with 4K resolution
  • HDR10+ Adaptive and Gaming for vivid colours
  • 100Hz Refresh rate, up to 165Hz for gaming
  • Tizen Smart TV with Alexa and Google Assistant
  • Dolby Atmos 40W 2.1CH sound

Key Specifications

Brand:
Samsung
Model Number:
QA77S90HAWXXY
Screen Size (Inches):
77
Resolution Type:
4K Ultra HD
Refresh Rate (Hz):
165
Motion Rate:
165
Panel Technology:
OLED
Wired Connections:
Ethernet, RF Input (Antenna/Cable), Digital Audio Out (Optical)
Smart TV Operating System:
Tizen™ Smart TV
Release Year:
2026

Screen Technology

Display Resolution (px):
3840 x 2160, 4K

Screen Features

Colour Technology:
Micro RGB
TV Processor:
NQ4 AI Gen3 Processor
Backlight Type:
No backlight
HDR Format:
OLED HDR-plus, HDR10-plus
Gaming Ready:
Yes
G-Sync / Freesync Compatible:
AMD FreeSync Premium Pro, NVIDIA G-SYNC
Upscaling:
Up to 4K
PVR Function:
Extended PVR
Recommended Viewing Distance (cm):
230

Connections

Wi-Fi Standard:
WiFi 6E 802.11ax
Bluetooth:
v5.3
HDMI Ports:
4x HDMI
USB Ports:
2x USB-A

Audio

Sound:
40W 2.1CH
Dolby Programs:
Dolby Atmos
Suitable Soundbar (Sold Separately) :
HW-Q930H/XY

Smart Features

Smart TV:
Yes
Voice Assistant:
Hands Free Amazon Alexa, Works with AI speaker Google Assistant, Alexa
TV Compatible App:
SmartThings, Bixby, Apple Airplay 2, Hue Sync

Efficiency

Energy Rating (Star):
5
Energy Consumption (kWh/yr):
635
Standby Power Consumption:
0.5W

Mounting

VESA Wall Mount Size (mm):
400 x 300

General Information

Series:
Samsung S90H

Warranty

Manufacturer's Warranty:
1 Year

Screen Technology

Display Resolution (px):
3840 x 2160, 4K

Connections

Wi-Fi Standard:
WiFi 6E 802.11ax
Bluetooth:
v5.3
HDMI Ports:
4x HDMI
USB Ports:
2x USB-A

Smart Features

Smart TV:
Yes
Voice Assistant:
Hands Free Amazon Alexa, Works with AI speaker Google Assistant, Alexa
TV Compatible App:
SmartThings, Bixby, Apple Airplay 2, Hue Sync

Mounting

VESA Wall Mount Size (mm):
400 x 300

Warranty

Manufacturer's Warranty:
1 Year

With Stand Dimensions

Height With Stand (mm):
1058.6
Width With Stand (mm):
1718.5
Depth With Stand (mm):
359
Weight With Stand (kg):
36.6

Without Stand Dimensions

Height Without Stand (mm):
987.6
Width Without Stand (mm):
1718.5
Depth Without Stand (mm):
44.9
Weight Without Stand (kg):
34.8

Box Dimensions

Box Height (mm):
1154
Box Width (mm):
1885
Box Depth (mm):
180
Box Weight (kg):
46

Product Reviews of Samsung 77" OLED S90H 4K Smart AI TV 2026

Samsung 77" OLED S90H 4K Smart AI TV 2026 QA77S90HAWXXY

Overall Rating Snapshot

5.0 stars

5 out of 5 stars from 13 reviews

100% of users recommend this product

4
0
3
0
2
0
1
0
What customers say, summarised by AI
  • Anti-glare screen works well, even in well-lit rooms or sunlight.
  • Picture quality is outstanding, with deep blacks and vibrant colours.
  • Built-in sound system delivers theatre-quality audio, no need for extra speakers.
  • Motion handling is smooth, with minimal blur on fast-moving images.
  • Smart interface is fast, intuitive, and pre-loaded with major streaming apps.
  • Sleek, ultra-thin design enhances any room aesthetic and feels premium.
AI-generated summary from customer reviews, which may include incentivised reviews.
Pros
Quality (7)
Aesthetic (1)
Value (1)
  • 5 out of 5

    Awesome tv

    The anti glare screen actually works. I love that the tv already has most of the apps that I use already loaded. Picture quality is great. Love it.

    Des

    Confirmed purchase 12 September 2026

    Published on 6 October 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Very nice pictures

    P. Choi

    Confirmed purchase 9 August 2026

    Published on 2 September 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Best OLED TV

    This is one of the best latest technology in TV. The sound quality and display is great. Doesn’t need extra speakers for theatre experience. This is all in one for TV room or home theatre. Highly recommended this tv model

    Shah

    Confirmed purchase 31 July 2026

    Published on 27 August 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Beautiful TV

    This is an incredibly beautiful TV. Very vibrant rish colours and deep blacks. The anti glare screen works very well even in a sunny well lit room. Sports look great and motion handling is very good with almost zero blur on a fast moving object like a ball. Very happy with this purchase.

    Blair

    Confirmed purchase 25 July 2026

    Published on 18 August 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Beautiful TV

    This is an incredibly beautiful TV. Very vibrant rish colours and deep blacks. The anti glare screen works very well even in a sunny well lit room. Sports look great and motion handling is very good with almost zero blur on a fast moving object like a ball. Very happy with this purchase.

    Blair

    Confirmed purchase 25 July 2026

    Published on 18 August 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    it’s Great.

    Really enjoyed the image and sound quality

    C

    Confirmed purchase 25 June 2026

    Published on 26 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Really like the picture quality still learning about all the features

    Philip cabrita

    Confirmed purchase 28 June 2026

    Published on 22 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Excellent service

    Excellent service provided by Amanda of Good Guys Gilles plains SA and opted to buy OLED tv

    Yogendra Jayadeva

    Confirmed purchase 29 June 2026

    Published on 21 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Fantastic picture and quality

    Purchase as an upgrade from old TV. Excellent quality, easy set-up and Fantastic picture and sound.

    Kathy Phillips

    Confirmed purchase 23 June 2026

    Published on 15 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Samsung 77" OLED S90H

    Perfect picture and sound quality. You cant compare it to LED TVs. This is like IMAX experience at home. It's worth every extra penny I spent.

    Orhan Azizoglu

    Confirmed purchase 22 June 2026

    Published on 14 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

You've viewed 10 of 13 reviews

ABOUT THE GOOD GUYS REVIEWSThe Good Guys product reviews are collected from verified purchasers who may have received an incentive in return for providing an authentic review.

The below information is AI generated based on Australian websites information around this item. We have done our best to ensure its accuracy but suggest verifying any information within this tab before purchasing.

At a glance

The Samsung 77" OLED S90H 4K Smart AI TV 2026 is a premium big-screen TV for larger lounges, home movie nights and serious gaming. It stands out for its OLED contrast, smooth up to 165Hz motion, strong smart platform and broad console connectivity. It suits buyers wanting high-end performance without stepping into the very top flagship tier. One limitation is that soundbars are sold separately for a bigger cinema-style audio upgrade.

What it’s great for

  • Home Cinema
  • Large Lounge Viewing
  • Console Gaming
  • Sports Watching
  • Streaming

Where it works best

  • Large Living Room
  • Home Theatre Room
  • Open-Plan Lounge
  • Entertainment Area

Who it’s for

  • Movie Enthusiast
  • Console Gamer
  • Streaming Household
  • Sports Fan
  • Premium TV Buyer

Things to consider

While picture performance and gaming support are strong, buyers wanting a more powerful built-in audio experience may still prefer pairing it with a separate soundbar or stepping up to more specialised flagship home cinema models.

Extra large room suitability

Excellent for extra large rooms and larger lounges, with a 77-inch screen and recommended viewing distance of 230 cm.

Home cinema experience score

9/10 - OLED contrast, large 77-inch screen and Dolby Atmos support make it a strong home movie choice.

Smart tv feature score

9/10 - Tizen Smart TV, SmartThings, AirPlay 2, Bixby, Alexa and Google Assistant compatibility give it a well-rounded smart feature set.

Gaming suitability

9.5/10 - Up to 165Hz, four HDMI ports, Wi-Fi 6E, FreeSync Premium Pro and NVIDIA G-SYNC support make it highly capable for gaming.

Wall mount compatibility

VESA 400 x 300 mm wall mount compatible; wall mount not included.

Key benefits

  • OLED display: Delivers deep blacks, strong contrast and a more cinematic picture for movies and night-time viewing.
  • 77-inch screen size: Fills a larger lounge more comfortably and suits a recommended viewing distance of 230 cm.
  • Up to 165Hz refresh rate: Helps fast sports, action scenes and compatible gaming look smoother and more responsive.
  • NQ4 AI Gen3 Processor: Upscales lower-resolution content towards 4K for a cleaner, sharper everyday viewing experience.
  • Tizen Smart TV: Keeps streaming apps, smart home controls and connected services in one easy-to-access interface.
  • Four HDMI ports: Makes it easier to keep multiple devices connected at once, such as consoles, media players and sound systems.
  • FreeSync Premium Pro and NVIDIA G-SYNC support: Helps compatible gaming setups maintain smoother motion with less tearing during fast gameplay.
  • 5-star energy rating: Offers strong energy performance for a screen this size, with estimated annual energy consumption of 635 kWh.

Q: Can this TV show 4K at 165Hz for gaming?

A: Yes. Samsung QA77S90HAWXXY can display 4K at 165Hz from compatible sources, which suits high-frame-rate gaming. Most broadcast TV, movies and many consoles run at lower frame rates, so 165Hz is not used all the time.

Q: How many devices can stay plugged into this TV?

A: Samsung QA77S90HAWXXY has 4 HDMI ports and 2 USB-A ports, so a console, soundbar, media player and another source can stay connected together. It also includes Ethernet and optical digital audio for setups that prefer wired links.

Q: Does the Samsung S90H have hands-free Alexa built in?

A: Yes. Samsung QA77S90HAWXXY supports hands-free Amazon Alexa, so voice control does not rely only on the remote. It also works with Google Assistant speakers, Bixby, SmartThings and Apple AirPlay 2 for broader smart-home use.

Q: Can you record free-to-air TV to a USB drive?

A: Yes. This TV supports Extended PVR, which is used for recording compatible free-to-air broadcasts to USB storage. Recording depends on the broadcast source and a suitable drive, so it is not the same as unrestricted recording from every app or input.

Q: Will I need a separate soundbar for better sound?

A: No. The TV has 40W 2.1CH audio and Dolby Atmos support, so it can handle everyday viewing on its own. A separate soundbar is still the better option if you want stronger room-filling sound or a more cinematic setup.

Q: What wall mount size fits this 77 inch Samsung TV?

A: This TV uses a 400 x 300mm VESA wall mount pattern. A wall mount is not included, so mounting hardware needs to be bought separately, and the bracket must be rated for a 77 inch TV rather than just matching the hole pattern.