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Make the most of EOFY in 2026 at The Good Guys with expert buying advice, tax-time tips and great value on TVs, appliances, laptops, phones and more from leading brands. Research the top EOFY tips to shop smarter, compare upgrades and find the right tech, kitchen, laundry and home office essentials for your needs and budget.

What to know about the EOFY sale

  • Shop TVs, laptops, tablets, phones, headphones, appliances and accessories all in one place.

  • Top brands include Samsung, LG, Lenovo, Acer, HP, Google, ASUS, Hisense, Dyson and Bose.

  • EOFY sales can run from a single day to several weeks leading up to June 30.

  • Deals cover home, work and study upgrades at prices not available most of the year.

  • Available online and in store, though some offers are exclusive to one channel.

  • No discount code needed and the standard returns policy applies to all EOFY purchases.

  • Buying guides and expert advice are available to help you choose the right product.

  • Speak with an accountant before purchasing work-related items to confirm tax eligibility.

Get smart tax-time ideas, expert advice and best-buy inspiration.

Go straight to the big brands you know and love to get EOFY ready.

Find fast answers to your top asked question from timings to the best deals.

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EOFY guides

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EOFY 2026 at The Good Guys

The EOFY sale at The Good Guys runs from late May through to 30 June each year, with new offers added throughout the season across 18 product categories. EOFY (End of Financial Year) is one of the most active retail windows in Australia and a key window for tax-deductible purchases before the financial year closes on 30 June. Purchases must be made and ready for use before 30 June 2026 to count for the 2025-26 financial year.

Practical timing for EOFY 2026:

  • Late May: Look out for potential early offers on selected tech and small appliances.

  • Early to mid June: Expect steady roll of category offers, particularly in our small kitchen and cleaning appliances ranges.

  • Final two weeks of June: Where you may find the most offers on big-ticket appliances and tech. Get in early due to high demand and limited stock on popular models.


What to look for in EOFY appliance and tech deals

EOFY at The Good Guys covers four core areas, each with its own buying considerations and brands.

Laundry: Front load washing machines, top loaders, washer-dryer combos, heat pump dryers and condenser dryers from LG, Samsung, Bosch, Fisher and Paykel, Miele and Electrolux. Browse EOFY washing machine deals and EOFY dryer deals.

Kitchen: Fridges from LG, Samsung, Fisher and Paykel, Westinghouse, Hisense and Mitsubishi Electric across French door, side-by-side and bottom-mount configurations. Dishwashers from Bosch, Miele and Fisher and Paykel in freestanding and built-in formats. Coffee machines from De’Longhi, Breville, Smeg and Sage across espresso, capsule and bean-to-cup. Cooking appliances from Westinghouse, Bosch and Smeg. Browse EOFY fridge deals, dishwasher deals, coffee machine deals, microwave deals and cooking appliance deals.

Tech: Laptops from Apple, HP, Lenovo, Dell, ASUS and Microsoft across student, creative and gaming tiers. Smartphones from Apple, Samsung, Google, OPPO and Motorola. Headphones and soundbars from Sony, Bose, JBL, Sonos and Samsung. OLED, QLED and 4K LED TVs from Samsung, LG, Sony, Hisense, TCL and Panasonic are a key EOFY category, with EOFY commonly the strongest price window of the year for popular screen sizes. Browse EOFY TV deals, EOFY laptop deals and EOFY phone deals.

Home comfort: With EOFY falling at the start of the Australian winter, heaters, air conditioners and BBQs see strong demand. Air conditioning brands include Mitsubishi Electric, Daikin, Fujitsu, LG and Panasonic. Heaters from Dyson, Dimplex and Goldair. BBQs from Weber, BeefEater and Gasmate. Browse EOFY heater deals, EOFY air conditioner deals and EOFY BBQ deals.

For full category guides, read our most popular EOFY home appliances guide and best tech buys for EOFY.


Price match, delivery and warranty at The Good Guys

The Good Guys offer a price match guarantee. If you find a lower price on an identical product at a competitor, The Good Guys will match it, including during the EOFY sale period. Speak to a team member in-store for full terms.

Large appliance purchases often include delivery and installation services. Confirm what is included at checkout, particularly for fridges, washing machines, dryers and dishwashers where installation requirements vary by model and location. Manufacturer warranties apply to all products. Extended-care options may be available for high-value electronics and appliances. Review terms before purchase for big-ticket items.


How to take advantage of EOFY at tax time

EOFY is a genuine tax planning window for both individuals and small businesses. The cut-off is the same in both cases: a purchase must be made and ready for use before 30 June 2026 to count for the 2025-26 financial year.

For individuals

Work-related purchases including laptops, monitors, phones and home office furniture may be deductible when used to earn income. Receipts must be kept, and depreciation rules apply for higher-value items.

For small businesses and sole traders

The ATO’s instant asset write-off threshold for 2025-26 is $20,000 per eligible asset, for businesses with an aggregated annual turnover under $10 million. Assets must be purchased and ready for use before 30 June 2026. Eligibility rules vary by entity type.

Official ATO resources

Tax rules are complex and change frequently. Always consult a registered tax agent or accountant before making purchase decisions based on tax outcomes.

For more, read our guide to unexpected things you can claim on tax and EOFY tips for university students.


How to shop EOFY 2026 smarter

  • Plan ahead: List big-ticket purchases and prioritise by need before EOFY begins. Browse home appliance deals to compare across categories early.

  • Compare specs: Read independent reviews on TVs, laptops and appliances before buying. The EOFY TV deals guide and best tech buys for EOFY cover what to look for.

  • Keep receipts: Retain delivery confirmation if you plan to claim work-related purchases on tax.

  • Check price match terms: If you find a lower price on an identical product at a competitor, The Good Guys will match it.

  • Check back regularly: New offers are added throughout the EOFY period.

EOFY FAQs

EOFY stands for End of Financial Year, which falls on 30 June each year in Australia. The Good Guys EOFY sale 2026 runs from late May through to 30 June, with new deals added throughout the season across tech, home appliances and everyday essentials. EOFY is one of the biggest retail events of the year and an important window for tax-deductible purchases before the financial year closes. Check this page often, and read our guide to the best EOFY deals for inspiration.

EOFY and Black Friday are both major sale events, but they run at different times and serve different shopping intents. EOFY runs from late May to 30 June and is particularly strong for large home appliances, laundry, kitchen and tech purchases that may be tax-deductible. Black Friday runs in late November and tends to skew toward consumer electronics, TVs and entertainment. If your purchase has a work or business angle, EOFY usually offers better timing for tax claims. For pure tech upgrades with no tax consideration, either event works. Browse current EOFY deals or read our best tech buys for EOFY guide.

Yes. Many small business and sole trader purchases made before 30 June may be tax-deductible, including computers, monitors, phones, office furniture and tools of trade. The ATO’s instant asset write-off threshold for 2025-26 is $20,000 per eligible asset for businesses with aggregated annual turnover under $10 million. See the ATO’s instant asset write-off page for eligibility and conditions. Always consult a registered tax agent or accountant to confirm what applies. For more, see our guide to unexpected things you can claim on tax.

Yes. The Good Guys offer a price match guarantee. If you find a lower price on an identical product at a competitor, The Good Guys will match it. This applies during the EOFY sale period as well. For full details, speak to a team member in-store. Browse current EOFY TV, laptop, microwave and home appliance deals to find the best deals and price match opportunities this tax time.

As an individual taxpayer, you may be able to claim work-related purchases including laptops, tablets, monitors, phones and home office furniture that you use to earn your income. Keep all receipts and consult a qualified accountant to confirm what applies to your situation. For more, see our guide to unexpected things you can claim on tax and EOFY tips for university students.

OLED TVs from LG and Sony, QLED TVs from Samsung and TCL, and 4K LED TVs from Hisense and Panasonic are the headline EOFY TV deals at The Good Guys. EOFY is a strong window for upgrading viewing setups before the new financial year, particularly across 55-inch to 85-inch screens. Browse all current EOFY TV deals and read our guide to EOFY TV deals for help choosing the right model. Pair your new TV with headphones or a soundbar from Sony, Bose, JBL or Sonos for a complete upgrade.

EOFY laundry deals at The Good Guys cover front load and top load washing machines, washer-dryer combos, heat pump dryers, condenser dryers and vented dryers from LG, Samsung, Bosch, Fisher & Paykel, Miele and Electrolux. EOFY is a strong window for upgrading laundry setups, with energy-efficient models particularly popular as they reduce long-term running costs. Browse all current EOFY washing machine deals and EOFY dryer deals, and our guide to EOFY home appliance deals covers what to look for this tax time.

EOFY kitchen appliance deals at The Good Guys span fridges from LG, Samsung, Fisher & Paykel and Westinghouse, dishwashers from Bosch and Miele, coffee machines from De’Longhi, Breville and Smeg, microwaves from Panasonic and LG, and cooking appliances including ovens, cooktops and rangehoods from Westinghouse, Bosch and Smeg. EOFY is one of the most active windows for kitchen upgrades, with French door, side-by-side and bottom-mount fridges, freestanding and built-in dishwashers, and espresso and capsule coffee machines all on offer. Browse current EOFY fridge deals, dishwasher deals, coffee machine deals, microwave deals and cooking appliance deals, or read our guide to EOFY home appliance deals.

Beyond kitchen and laundry, EOFY deals at The Good Guys cover tech, cleaning and home comfort. Tech categories span laptops from Apple, HP, Lenovo and Dell, smartphones from Apple, Samsung and Google, and headphones and soundbars from Sony, Bose, JBL and Sonos. Cleaning categories include cordless stick vacuums from Dyson, robot vacuums from iRobot and Ecovacs, carpet cleaners from Bissell and air purifiers from leading brands. Home comfort categories cover air conditioners from Mitsubishi Electric, Daikin and Fujitsu, heaters from Dyson, Dimplex and Goldair, and BBQs from Weber, BeefEater and Gasmate. Browse EOFY laptop deals, EOFY phone deals, EOFY headphone deals, EOFY vacuum deals, EOFY air conditioner deals, EOFY heater deals and EOFY BBQ deals, or read our best tech buys for EOFY guide.