Transform your TV into a work of art. The Frame works as a TV when it’s on and then changes into art when it’s not in use. Access hundreds of artworks from world-renowned galleries via the art store.1
Samsung's QLED Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions allowing you to discover details you haven’t before.
The Anti Glare Matte Display Film uses a sophisticated embossed design to minimize reflections and spectacular scatter light across the screen.2
Customise your frame to match the style of your home. Choose from multiple colour options and bezel shapes to find the perfect complement to your space.3
With its iconic I shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Samsung's QLED Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions.
Keep up with fast paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes (55”/65” model only).1
The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.2
The Terrace has an IP55 rating to protect it from water and dust#. Take the action outside and experience a new kind of game day^.
Featuring Direct Full Array, you'll experience incredibly clear picture, day or night**. The Terrace delivers three times the brightness of a AU8000 Samsung TV - that’s 2,000 nits in tech talk^.
Samsung's Anti-Glare Technology helps stop reflections and bright rays getting in the way of your TV viewing outside. See more of the action with less distraction^.
With Quantum Dot Technology, immerse yourself in a world of incredible colour and contrast in a variety of lighting conditions.
Keep up with fast paced sports and action movies with Samsung's 200 Hz Motion Rate^.
With great view from virtually every seat there's no need to worry about securing the best spot to watch from^.