Meet the 2025 Samsung TVs that are more than just a screen

Introducing Samsung Vision AI

As one of Samsung’s biggest 2025 reveals, Vision AI delivers an extraordinary viewing experience, upscaling content to optimal 4K or 8K resolutions (depending on model) and analysing what’s on screen to automatically tweak brightness, contrast and sound – no manual adjustments required.

But wait, there’s more. “Where Vision AI really stands out is its ability to transform your Samsung TV screen into an interactive companion with a hub of smart solutions that can simplify, enhance and empower your daily life,” says John Milonas, The Good Guys Buyer – TVs.

For example, because Bixby (Vision AI’s voice assistant) understands context, you can ask it absolutely anything – such as “Do I need an umbrella today?” – and the support you’re served up is accurate.

Or, use Vison AI to unlock all the intel about what you’re watching (“Where have I seen that actor before?”) or to translate content into your preferred language in real time, with a single click of your Samsung TV remote.

Vision AI’s Pet Care means you can even stay connected to your furry family members when they’re home but you’re not. That’s definitely a woof-worthy feature!

Which Samsung TV will you choose?

Let’s switch on the latest Samsung smart TV models and dig into the standout features of each one.

The one for premium TV lovers on a budget

Samsung 2025 TV model: OLED S85F 4K Vision AI Smart TV

The perks you’ll love: As the first of Samsung’s new OLED TVs, it delivers all the sought-after OLED features – think incredible picture contrast, deep blacks and superior viewing angles – at a great price point. It also features:

• NQ4 AI Gen2 Processor with 20 AI neural networks for 4K upscaling*
• OLED HDR for exceptional on-screen detail
• Motion Xcelerator for crisp visuals in games up to 120Hz¹

Shop Samsung OLED S85F 4K Vision AI Smart TV

Samsung 83" OLED S85F 4K Vision AI Smart TV 2025

Samsung 77" OLED S85F 4K Vision AI Smart TV 2025

Samsung 65" OLED S85F 4K Vision AI Smart TV 2025

Samsung 55" OLED S85F 4K Vision AI Smart TV 2025

The one for premium TV lovers looking for an all-rounder

Samsung 2025 TV model: OLED S90F 4K Vision AI Smart TV

The perks you’ll love: This dynamic screen is available in six sizes to ensure there’s a Samsung OLED TV to suit virtually any space. It’s also powered by some of Samsung’s most advanced tech yet. It features:

• NQ4 AI Gen3 Processor with 128 AI neural networks for 4K upscaling*
• OLED HDR+ for exceptional on-screen detail at virtually any brightness
• Motion Xcelerator for crisp visuals in games up to 144Hz²

Shop Samsung OLED S90F 4K Vision AI Smart TV

Samsung 83" OLED S90F 4K Vision AI Smart TV 2025

Samsung 77" OLED S90F 4K Vision AI Smart TV 2025

Samsung 65" OLED S90F 4K Vision AI Smart TV 2025

Samsung 48" OLED S90F 4K Vision AI Smart TV 2025

Samsung 42" OLED S90F 4K Vision AI Smart TV 2025

The one for OLED TV devotees

Samsung 2025 TV model: OLED S95F 4K Vision AI Smart TV

The perks you’ll love: As Samsung’s flagship OLED TV it features the powerful NQ4 AI Gen3 Processor, as well as some extra bells and whistles including:

• Glare Free certified³ screen³ that helps reduce on-screen glare from indoor and outdoor lighting
• OLED HDR Pro⁴ for even richer contrast, brighter brights and deeper blacks
• Samsung’s most powerful Motion Xcelerator for crisp visuals in games up to 165Hz⁵

Shop Samsung OLED S95F 4K Vision AI Smart TV

Samsung 83" OLED S95F 4K Vision AI Smart TV 2025

Samsung 77" OLED S95F 4K Vision AI Smart TV 2025

Samsung 65" OLED S95F 4K Vision AI Smart TV 2025

The one for art lovers

Samsung 2025 TV model: LS03F The Frame QLED 4K Smart TV

The perks you’ll love: With a modern frame design that mounts near flush to the wall and lifelike QLED picture quality, it’s a brilliant TV one minute⁶, a beautiful artwork the next thanks to Art Mode and Customisable Frames⁷.

Shop Samsung LS03F The Frame QLED 4K Smart TV

Samsung 55" The Frame 4K Vision AI Smart TV 2025

Samsung 43" The Frame 4K Vision AI Smart TV 2025

The one for interior design aficionados

Samsung 2025 TV model: LS03FW The Frame Pro QLED 4K Smart TV

The perks you’ll love: This version of the Samsung Frame TV comes with Wireless One Connect⁸, so you can connect external devices such as consoles and set-top boxes without messy cables and wires.

Shop Samsung LS03FW The Frame QLED 4K Smart TV

Samsung 85" LS03F The Frame Pro Neo QLED 4K Mini LED Smart AI TV 2025

Samsung 75" LS03F The Frame Pro Neo QLED 4K Mini LED Smart AI TV 2025

Samsung 65" LS03F The Frame Pro Neo QLED 4K Mini LED Smart AI TV 2025

The one for film buffs

Samsung 2025 TV model: QN85F Neo QLED 4K Mini LED Smart AI TV

The perks you’ll love: Quantum Matrix Technology Plus for enhanced picture quality and incredible detail, Neo Quantum HDR+ for lifelike colour, and Dolby Atmos⁹ for larger-than-life audio experiences – movies never looked and sounded so good!

Shop Samsung QN85F Neo QLED 4K Mini LED Smart AI TV

Samsung 85" QN85F NEO QLED 4K Mini LED Smart AI TV 2025

Samsung 75" QN85F NEO QLED 4K Mini LED Smart AI TV 2025

Samsung 65" QN85F NEO QLED 4K Mini LED Smart AI TV 2025

Samsung 55" QN85F NEO QLED 4K Mini LED Smart AI TV 2025

The one for avid gamers

Samsung 2025 TV model: QN90F Neo QLED 4K Mini LED Smart AI TV

The perks you’ll love: From its super-powerful NQ4 AI Gen3 Processor to the Glare-Free Certified screen¹⁰ and Motion Xcelerator for exceptional motion enhancements up to 165Hz, this Samsung QLED TV is every gamer’s fantasy. The 98-inch model also features Supersize Picture Enhancer for an AI-powered image for your super-large screen.

Shop Samsung QN90F Neo QLED 4K Mini LED Smart AI TV

Samsung 98" QN90F NEO QLED 4K Mini LED Smart AI TV 2025

The one for the TV connoisseur

Samsung 2025 TV model: QN900F Neo QLED 8K Smart AI TV

The perks you’ll love: Powered by the NQ8 AI Gen2 Processor to upscale your content to a whopping 8K resolution, it is also Glare-Free Certified¹¹, features Quantum Matrix Technology Pro and Dolby Atmos for cinematic quality, and has Motion Xcelerator 165Hz for crisp visuals at really high speeds. Phew!

Shop Samsung QN900F Neo QLED 8K Smart AI TV

The one for the streaming enthusiast

Samsung 2025 TV model: Q7F QLED 4K Vision AI Smart TV

The perks you’ll love: Featuring 100 per cent colour volume with Quantum Dot and Quantum HDR, it delivers outstanding visuals. Plus, automated content curation means you’ll spend less time searching and more time streaming the shows you love.

Shop Samsung Q7F QLED 4K Vision AI Smart TV

The one for nature doco lovers

Samsung 2025 TV model: U8500F Crystal UHD 4K Smart TV

The perks you’ll love: A powerful Crystal Processor 4K, PurColour technology and an integrated Contrast Enhancer mean you’ll enjoy virtually every shade of colour exactly as nature intended – perfect if you love watching natural history documentaries!

Shop Samsung U8500F Crystal UHD 4K Smart TV

Ready to revolutionise your TV experience and streamline your life with one of Samsung Australia’s show-stopping 2025 TVs? Head in-store or online to find your dream Samsung screen.

*Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

¹Requires compatible gaming PC supporting 4K resolution, 120Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

²Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

³The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

⁴Compared to OLED HDR+. Source content must be HDR10+ format.The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

⁵Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

⁶Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

⁷Customisable Frames sold separately.

⁸4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture).

⁹Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

¹⁰The QN90F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

¹¹The QN900F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.