Samsung Television Buying Guide

Samsung TVs are renowned for breaking boundaries with innovative technology, impressive picture, sound quality and beautiful designs. Purchase a Samsung TV with confidence knowing Samsung Care offers support and service for your TV, you can access an additional 100 channels for free with Samsung TV Plus and Knox Security protects your privacy. Discover our range of Samsung TVs including Neo QLED, OLED, Lifestyle TVs, The Frame and Projectors.

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The next big
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Experience the new Samsung Vision AI

Spotlight on Samsung OLED S90F TV

Samsung Vision AI is here! Enrich your experience with Samsung Vision AI with the Samsung OLED S90F TV. Redefining what TVs can do, you'll be able to take your entertainment set up to the next level with outstanding features designed to elevate your watching. From next level processors to exceptional motion enhancements ideal for gaming, is there anything this TV can't do?

Close up of Samsung AI chip for TVs.

NQ4 AI Gen3 Processor

Picture and sound quality enhanced to superb heights! Powered by 128 AI neural networks, it's 4K TV at it's best.1

Close up pic of girl and dog in perfect clarity with Samsung TVs 4K upscaling.

4K AI Upscaling Pro

Transform content is 4K resolution, Samsung's NQ4 AI Gen3 Processor enables sharp and smooth picture quality.2

Samsung TV showing landscape with OLED HDR+.

OLED HDR+

With extraordinary detail in both dark and light scenes, you can experience lifelike colour and deep contrast.3

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Samsung Television range

Woman using remote to change setting on Samsung OLED TV.

Samsung OLED TVs

Enjoy incredible picture quality and innovative featured like Samsung Vision AI. Incredible colour, contrast, and Dolby Atmos sound4.

Stylish Samsung QLED TV in light coloured living room.

Samsung QLED Neo TVs

Picture quality has evolved, designed to actively optimise your viewing experience to bring detail to life.
 

Couple watching sport on Samsung Crystal HD TV.

Samsung Crystal HD TVs

Watch your favourite movies in vibrant crystal clear colours fine-tuned to deliver naturally crisp and clear 4K quality.
 

Samsung the Frame TV looking like art in dining room.

Samsung Lifestyle TVs

The Frame and The Serif TVs have been designed to effortlessly turn into a work of art when not in use.
 

Close up of Samsung the freestyle projector.

Samsung Projectors

Turn your wall or ceiling into a big screen experience with the Samsung Freestyle Portable Projector.
 

Samsung Soundbars

Enjoy a cinematic Dolby Atmos sound experience with Samsung Q-Series and S-Series soundbars.
 

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More Information on Samsung TVs

Samsung TV FAQs

How to reset a Samsung TV?

If you want to perform a factory reset - and revert all setting to factory default - it should be fairly simple for the user! The option to Reset your Samsung TV should generally be in General & Privacy in your settings, check out Samsung's 'How To Reset yout Samsung TV' guide for a step-by-step explanation depending on your model!

How to cast from Samsung Phone to TV?

Want to connect the screen of your Samsung mobile device wirelessly and view it on the big screen of your Samsung TV? It's simple! Drag down the top bar on the screen of your phone, then select 'Smart View'. The TV you are wanting to select should come up as an option - lastly, press GSelect 'Allow' on your TV screen and you should be good to go!

How do I setup my Samsung Smart TV?

After all the tips and tricks to set up your Samsung TV correctly - from unboxing to turning it on? Check out Samsung's Guide (which even includes a super handy video!)

1Compared to NQ4 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

2Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

3 Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. For S90F 42 and 48 inch: OLED HDR applied.

4Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

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