ARTICLE
From Laundry to Kitchen, why Haier is a home champion
January 15, 2026-4 min read
From busy mornings to laid-back nights, Haier serves up smart, stylish appliances designed to make everyday living feel effortless. As a global leader in home tech, the brand is all about practical innovation – helping households work smarter, not harder, every single day.
“What really sets Haier apart is how it just gets everyday life,” says Peter Simic, The Good Guys Buyer – Refrigeration & Laundry. “The tech is smart, the design’s thoughtful, and it all works together to make daily chores easier and quicker. From fridges that help food last longer to washers and dryers that take the hassle out of laundry day, Haier appliances are made to slot straight into real homes – and just get on with the job.” It’s this commitment to cutting-edge appliance technology that has driven Haier’s rise to world’s number one major appliance brand for 16 years1 – and official partner of the Australian Open for 2026!
Want to know more? Here’s why Haier is a mainstay in Aussie homes …
The Haier story
Where is Haier made and manufactured:Founded in China in 1984, Haier has grown into a global home appliance brand with one simple goal at its core – make everyday life easier for families.
From Haier fridges and Haier washing machines to Haier dishwashers and Haier ovens, the brand makes smart, reliable appliances that feel right at home in modern households – using tech that’s genuinely helpful, not overcomplicated.
So if you’ve ever wondered,is Haier a good brand? The answer is yes: it’s a name built on decades of innovation and quality, trusted by millions of homes around the world to power everything from the kitchen to the laundry.
Haier serves up smarts in the kitchen
Haier kitchen appliances are all about making everyday cooking easier and more enjoyable. Playing a starring role in the meal-prep team are Haier ovens, with smart features such as steam assist and air‑fry to help you perfect everything from a crispy-skinned roast to a perfectly baked sourdough. And self‑cleaning tech makes clean-up a breeze.
Ruling from the benchtop are Haier induction cooktops, which use precision heating for fast, even cooking. Plus, with Flexi zone tech you can link burners together for dishes that call for larger cookware – perfect for impressing guests with a whole pan-grilled fish and sides! And, Haier rangehoods pair with compatible cooktops via Hood to Hob connectivity, automatically adjusting extraction as you cook to keep steam and smells under control without you lifting a finger.
Under the bench, it has to be a Haier dishwasher. Models with Auto Wash sensors detect how dirty your dishes are and automatically pick the right settings – dishes without the guesswork! Many Haier dishwashers also automatically open the door at the end of the cycle to release steam and improve drying, a big win for soggy plastics.
Shop Haier in the kitchen
Haier 60cm 500 Series Built In Oven 7 Functions Air Fry Steam Assist
Haier 90cm 500 Series Induction Cooktop 5 Zone
Haier 600 Series Freestanding Dishwasher, Steam, Dual Power Spray Arm
Haier’s match-winning fridge tech
“With its range of fridges and freezers, Haier has really taken feeding the family to the next level,” says Peter Simic. “These are fridges built for real homes, not just showrooms.
“Expect fridges packed with smart tech that actually improves how you manage meals at home. Adjustable compartments, temperature precision, and energy-efficient systems mean you spend less time worrying about food spoilage and more time planning delicious meals.”
From Haier bottom mount fridges for cosy kitchens, to Haier French door fridges for busy households and entertainers, there’s an option for every type of home and style. Choose sleek satina for classic style or bold black to give your kitchen a striking, contemporary edge.
So, are Haier fridges any good? It’s a firm yes from us!
Shop Haier fridges and freezers
Haier 509L French Door Refrigerator
Haier 463L Quad Door Refrigerator
Haier 601L Quad Door Refrigerator
Haier aces it in the laundry
Just when Haier has won you over with its stunning kitchen game, it serves up more innovation in the laundry. Yes, you can have an entire Haier household!
Haier washing machines feature multiple wash programs, fast spin cycles and gentle fabric care, making it easy to tackle everything from delicate items to heavy loads. Eco Wash and Quick Wash functions save time and energy, while intuitive controls mean machines are simple to operate, so you’re not wasting time looking up how to unlock a Haier washing machine. Paired with a Haier vented dryer or Haier heat pump dryer, families can enjoy faster, more efficient drying with minimal fuss.
“Having all your home appliances from the one brand can make your life easier and make your home feel like it’s from the future,” says Peter Simic. “Haier’s SmartHQTM app allows you to control all your Haier Wi-Fi-enabled appliances from your phone. Start a load of washing while you’re at work or turn the fridge temperature down while you’re at the shops!”
Shop Haier In The Laundry
Haier Laundry Centre 12kg-9kg Combo Washer Dryer
Ready to introduce champion Haier appliances to your home? Visit The Good Guys in-store or online to learn more about how Haier can make your life easier.
1 Source Euromonitor International Limited; Consumer Appliances 2025ed, % unit share, 2024 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances. Volume sales refers to sales in retail channel, builder merchants and construction channel.
