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Why The New Sony BRAVIA XR OLED TV Range Is Perfect For Every Family

May 25, 2023 - 5 min read

Whether you are a tribe of sports fans, rom-com addicts or serious gamers, finding that one TV to suit everyone can seem like mission impossible. Or is it? The new Sony BRAVIA XR OLED TV range offers the perfect fit for every family living room. Building on the huge popularity of the Sony 83” TV, the Sony BRAVIA range takes “true-to-life” viewing to amazing new heights and offers everything you could want in an OLED TV.

Using leading intelligence processing technology, Sony BRAVIA’s 2022 range levels up brightness and contrast, adjusting luminosity to wherever you’re watching from, making it a top choice for any household.

For years, the best TV tech brains at brands like Sony were obsessed with making sure televisions could show the blackest blacks to give proper depth to our TV content,” says award-winning technology journalist Alice Clarke. “But to properly enjoy the textures brought out by High Dynamic Range (HRD), you need a screen that can get both very dark and very bright all at once.

“We’ve seen the broad adoption of HDR, and exciting advances, like Sony OLED TVs, that control light in each individual pixel, delivering us incredibly crisp pictures with near unlimited depth.”

Discover how the new Sony BRAVIA XR OLED TVs lead the pack with intelligent processing technology for an unbeatable viewing experience.

Thinks Like A Human

Much like you, the most intriguing feature of the new Sony BRAVIA XR OLED TV range is its brain. “The new Cognitive Processor XR uses AI and machine learning to analyse content and recreate it in the same way humans see and hear in the real world – for a viewing experience that’s much more immersive. For example, these TVs know that we mostly tend to focus on the main character in any scene, so they will create a better separation between that person and the background.” Says John Milonas, The Good Guys Buyer – Televisions.

Optimum Brightness At All Times

Never want to lose a nail-biting scene to darkening skies outside or a sudden burst of sunlight again? Look no further than Sony’s signature Sony 65” A95K BRAVIA XR QD-OLED TV, the next generation of OLED, with a brightness level to suit any space, from a dimly lit spare room to a light-flooded lounge.

“This model captures the best features from across the range to present the widest and brightest OLED colours ever seen on a home TV,” says Alice Clarke. “Featuring a QD-OLED panel and XR Triluminos Max, this impressive TV achieves levels of brightness that weren’t possible for OLED before now.”

“The new Cognitive Processor XR uses AI and machine learning to analyse content and recreate it in the same way humans see and hear in the real world – for a viewing experience that’s much more immersive.” John Milonas, The Good Guys Buyer - Televisions

Beautifully Matched Sound

When it comes to sound, the Sony BRAVIA TV range does something truly special. The screens are an extra audio surface to create a lifelike sound stage - a feature that appears in the entire range. The tech is called Acoustic Surface Audio+ and it essentially turns the screen into a Dolby Atmos-compatible, multichannel audio experience. “Think of the screen as another speaker – one that syncs sound with action and is smart enough to know that the roar of a powerful jet aircraft, for example, should come from the top of the screen, not the bottom.”

Shop Best Sony Bravia Tvs For Second-To-None Sound

Sony 55” BRAVIA XR A80K 4K OLED Smart TV

Sony 65” BRAVIA XR A80K 4K OLED Smart TV

Sony 77” BRAVIA XR A80K 4K OLED Smart TV

Stay Ahead Of The Competition

As any diehard gamer knows, milliseconds matter. If you’re playing to win, your reaction times need to be razor sharp, especially in fast-action scenarios. For that, you need the latest technology, and Sony BRAVIA steps up again. The Sony BRAVIA XR A90K 4K OLED Smart TV, and the Sony BRAVIA XR A80K 4K OLED Smart TV, offer extraordinarily low input lag of 8.5ms, making them perfect for gamers who want to get the most out of their PlayStation 5. And slay their opponents!

Shop Best Sony Bravia Gaming TVs

Sony 42" BRAVIA XR OLED 4K Google TV 2022

Sony 48" BRAVIA XR OLED 4K Google TV 2022

Sony 55" BRAVIA XR A80K 4K OLED Smart TV

Sony 65" A80J 4K BRAVIA OLED Google TV

Sony 77" A80J 4K BRAVIA OLED Google TV

Stress-Free Streaming

Tired of flicking between platforms to find something to watch? Along with the rest of the BRAVIA family, the Sony A90J 4K BRAVIA XR Master Series OLED TV is a Google TV that’s Google Assistant-compatible, so you can organise all of your content in the one easy-to-navigate place. Wondering how to download your apps on a Sony TV? It couldn’t be easier. Just navigate to the built-in app store to find all your favourite streaming services for your gaming and viewing pleasure.

Shop Best Sony Bravia TVs For Streaming

Sony 83" A90J 4K BRAVIA XR Master Series OLED TV
Sony 65" A90J 4K BRAVIA XR Master Series OLED TV

Getting The Best From Your Sony BRAVIA TV

Already enjoying the superior viewing of a Sony BRAVIA TV? Bravo! You’ll want to know how to update a Sony BRAVIA TV so you can stay on top of all the latest features. It’s a cinch. Just navigate through Settings and hit the Update button. Need to work out how to reset a Sony BRAVIA TV without a remote? (It’s one of Sony TV Australia’s most asked questions!) Simply unplug your TV, press and hold the Power and Volume Down (-) buttons, and plug the cord back in. Continue to hold buttons until a green LED light appears on the front of the TV.

Ready to upgrade to the brightest new TV stars in town? Visit The Good Guys online or in-store for the latest Sony BRAVIA XR OLED TVs at the best prices.