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Sony 43" BRAVIA 3 II 4K HDR AI Google TV with Gemini 2026
K43XR30M2
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$1295
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Product Overview
Key Features
- 43 Inch 4K Ultra HD Direct LED display
- Dolby Vision, HDR10, HLG, Motionflow XR 240Hz
- 120Hz refresh rate, XR Processor, upscaling to 4K
- Google TV, Gemini voice, Bluetooth v5.3, AirPlay 2
Key Specifications
- Brand:
- Sony
- Model Number:
- K43XR30M2
- Screen Size (Inches):
- 43
- Resolution Type:
- 4K Ultra HD
- Refresh Rate (Hz):
- 120
- Motion Rate:
- 240
- Panel Technology:
- LED
- Wired Connections:
- 4x HDMI, 2x USB
- Smart TV Operating System:
- Google TV
- Release Year:
- 2026
Screen Technology
- Display Resolution (px):
- 3840 x 2160, 4K
Screen Features
- Screen Type:
- Direct LED
- Colour Technology:
- XR Triluminos Pro
- TV Processor:
- XR Processor
- Backlight Type:
- Direct Lit
- Dimming Type:
- Frame
- HDR Format:
- Dolby Vision, HDR10, HLG
- Gaming Ready:
- Yes
- Upscaling:
- Up to 4K
- PVR Function:
- No
- Parental Controls:
- Yes
- Recommended Viewing Distance (cm):
- 178
Connections
- Wireless Connections:
- Wi-Fi 802-11Wi-Fi 6E, Bluetooth v5.3
Audio
- Sound:
- 20W 2ch Full Range x 2
- Dolby Programs:
- Dolby Atmos, DTS:X
- Suitable Soundbar (Sold Separately) :
- BRAVIA Theatre Bar 5
Smart Features
- Smart TV:
- Yes
- Voice Assistant:
- Gemini
- TV Compatible App:
- AirPlay 2
Efficiency
- Energy Rating (Star):
- 4
- Energy Consumption (kWh/yr):
- 247
- Standby Power Consumption:
- 0.5W
Mounting
- VESA Wall Mount Size (mm):
- 200 x 200
General Information
- Series:
- BRAVIA 3 II
- Additional Features:
- Motionflow XR 240Hz, X-Balanced Speaker, 4K120, Eco Dashboard, Sony Pictures CORE 5 credits/12 months
- What's In The Box:
- AC Power Cord (Bundle C7, AUS/NZ, 2pin, flat blades), Voice Remote Control (RMF-TX840E), Batteries (LR03), Support Belt, Operating Instructions, Quick Setup Guide
Warranty
- Manufacturer's Warranty:
- 1 Year
Screen Technology
- Display Resolution (px):
- 3840 x 2160, 4K
Connections
- Wireless Connections:
- Wi-Fi 802-11Wi-Fi 6E, Bluetooth v5.3
Smart Features
- Smart TV:
- Yes
- Voice Assistant:
- Gemini
- TV Compatible App:
- AirPlay 2
Mounting
- VESA Wall Mount Size (mm):
- 200 x 200
Warranty
- Manufacturer's Warranty:
- 1 Year
With Stand Dimensions
- Height With Stand (mm):
- 627
- Width With Stand (mm):
- 958
- Depth With Stand (mm):
- 246
- Weight With Stand (kg):
- 9.5
Without Stand Dimensions
- Height Without Stand (mm):
- 564
- Width Without Stand (mm):
- 958
- Depth Without Stand (mm):
- 69
- Weight Without Stand (kg):
- 9.1
Box Dimensions
- Box Height (mm):
- 650
- Box Width (mm):
- 1065
- Box Depth (mm):
- 143
- Box Weight (kg):
- 13
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Product Reviews of Sony 43" BRAVIA 3 II 4K HDR AI Google TV with Gemini 2026
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The below information is AI generated based on Australian websites information around this item. We have done our best to ensure its accuracy but suggest verifying any information within this tab before purchasing.
At a glance
The Sony 43-inch BRAVIA 3 II is a compact 4K HDR smart TV built for bedrooms, apartments and smaller living spaces. It suits buyers who want trusted Sony picture quality, easy Google TV streaming and Gemini voice help in one simple package. Its main strengths are smart platform convenience and a space-friendly size. The main limitation is that 43 inches feels less cinematic than larger premium TVs.
What it’s great for
- Everyday TV Viewing
- Streaming Movies and Shows
- Bedroom Entertainment
- Apartment Living
- Family Use
Where it works best
- Bedroom
- Apartment Living Room
- Small Lounge
- Guest Room
- Studio Apartment
Who it’s for
- Apartment Dweller
- Student
- Small-Space Household
- Everyday Streamer
- Family Shopper
Things to consider
This 43-inch model is easier to place in compact rooms, but it will not feel as immersive as larger or more premium TVs built for big-screen movie nights or higher-end gaming setups.
Small room suitability
Excellent for small rooms, bedrooms and apartments thanks to the 43-inch screen size.
Student/bedroom fit
Very good - compact, easy to place and well suited to personal streaming and casual everyday viewing.
Smart tv feature score
9/10 - Google TV and Gemini make content discovery, app access and voice control especially strong for this size category.
Gaming suitability
6/10 - fine for casual console gaming, but not positioned as a specialist choice for buyers chasing higher-end gaming features.
Portability rating
7/10 - easier to move and place than larger TVs, though still best treated as a fixed home entertainment setup.
Key benefits
- 43-inch screen: A practical size for bedrooms, apartments and other smaller rooms where a larger TV may feel overwhelming.
- 4K HDR support: Delivers a sharper, more detailed picture with better contrast than basic Full HD TVs for everyday streaming and broadcast viewing.
- Google TV platform: Brings apps, streaming services and personalised recommendations together in one familiar smart TV interface.
- Gemini voice assistance: Makes it easier to search for content, ask questions and control the TV using natural voice commands.
- Sony picture tuning: Helps deliver a polished, balanced image that suits mixed everyday content such as sport, free-to-air TV and streaming.
- Compact living friendly design: Fits more easily on smaller TV units and walls, making it a smart option for tighter Australian homes.
- All-in-one smart entertainment: Reduces the need for extra streaming devices by giving you built-in access to popular viewing services.
- Simple everyday usability: Suits households that want straightforward access to shows, movies and voice search without a complicated setup.
Q: Is the Sony K43XR30M2 a good choice for PS5 or Xbox Series X gaming?
A: Yes. Its 120Hz refresh rate and Motionflow XR 240Hz make fast games look smoother than a standard 60Hz TV, especially in racing and sport titles. You will only see 120fps when the console and game both support that mode.
Q: What does XR Triluminos Pro and the XR Processor do on this 43 inch BRAVIA 3 II?
A: They improve how colour, contrast and motion are processed on screen. In real use, that means richer shades, cleaner gradation and less blur in quick scenes, which is useful for sport, live TV and lower-quality streaming content.
Q: Is this 43 inch Sony TV better suited to a bedroom, apartment or main living room?
A: This size suits smaller living rooms, bedrooms and apartments where a very large screen would dominate the space. At 958.85mm wide and 246.06mm deep with the stand, it also fits more easily on compact TV units than 55 inch models.
Q: Does the Sony K43XR30M2 support Dolby Vision and Dolby Atmos content?
A: Yes. This model supports Dolby Vision for HDR picture and Dolby Atmos for compatible audio, so streaming titles mastered in those formats can sound and look more cinematic. You will need source content and apps that actually offer those formats.
Q: Can Bluetooth 5.3 on this TV be used for headphones or speakers?
A: Yes. Bluetooth 5.3 is useful for pairing compatible wireless headphones or speakers without extra cables. For movie watching it is convenient, but Bluetooth can introduce some delay, so competitive gaming usually benefits from a lower-latency connection.
Q: How far should you sit from this 43 inch 4K TV for the best picture?
A: A practical viewing distance is about 1.2 to 1.8 metres for a 43 inch 4K screen. Sitting in that range lets you appreciate the extra detail of 3840 x 2160 resolution without the TV feeling too small or overly dominant in a compact room.