INSERTALTHERE Shop the new Apple iPhone X online and in store at The Good Guys. iPhone X is not only beautiful to look, but also so intelligent.

Apple's vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.

Shop now

Design and Display

It’s all screen.

Apple iPhone X has a stunning display that’ll take your movie streaming and gaming experience to the next level. Shop now at The Good Guys.

Super Retina Display

With iPhone X, the device is the display. An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes. 1

The new Apple iPhone X has a Super Retina display that’ll completely blow your mind. Shop now at The Good Guys.

Innovative Technology

The display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners.

Apple iPhone X features new display technology that’s so elegant. Shop now at The Good Guys.

OLED Designed for iPhone X

The first OLED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness and a 1,000,000:1 contrast ratio.

Apple iPhone X features the amazing OLED screen that delivers stunning, lifelike colours. Shop now at The Good Guys.

TrueDepth Camera

A tiny space houses some of the most sophisticated technology we’ve ever developed, including the cameras and sensors that enable Face ID.

Apple iPhone X features new camera technologies that enable Face ID for a more advanced security system. Shop now at The Good Guys.

All-New Design

The most durable glass ever in a smartphone, front and back. Surgical‑grade stainless steel. Wireless charging 2. Water and dust resistance. 3

Apple iPhone X is water and dust resistant, so you can take it anywhere you go without a worry. Shop now at The Good Guys.

Intuitive Gestures

Familiar gestures make navigation natural and intuitive. Instead of pressing a button, a single swipe takes you home from anywhere.

Apple iPhone X has been designed for easy, simple navigation. Shop now at The Good Guys.

Face ID

A revolution
in recognition.

With Apple iPhone X, you can unlock your phone using Face ID, which is a great way to keep your phone secure. Shop now at The Good Guys.

Secure Authentication

Your face is now your password. Face ID is a secure new way to unlock, authenticate and pay.

Apple iPhone X enables face ID to make sure your phone is secure. Shop now at The Good Guys.

Facial Mapping

Face ID is enabled by the TrueDepth camera and is simple to set up. It projects and analyses more than 30,000 invisible dots to create a precise depth map of your face.

The Apple iPhone X Face ID is so easy to set up. Shop now at The Good Guys.

Apple Pay

Face ID is so secure you can use it with Apple Pay. And check out with just a glance.

Apple iPhone X features Apple Pay with Face ID, so you can pay for your shopping by glancing at your phone. Shop now at The Good Guys.

TrueDepth Camera

Front-facing.
Forward-thinking.

Apple iPhone X features advanced front camera so you can take beautiful selfies. Shop now at The Good Guys.

Portrait Mode Selfies

Create beautiful selfies with sharp foregrounds and artfully blurred backgrounds.

Apple has packed a lot of amazing technologies into iPhone X’s front camera for better selfies and more. Shop now at The Good Guys.

Portrait Lighting

A new feature in Portrait mode, Portrait Lighting produces impressive studio-quality lighting effects.

Use the Portrait Lighting on Apple iPhone X to create impressive, studio quality photos. Shop now at The Good Guys.

Animoji

The TrueDepth camera analyses more than 50 different muscle movements to mirror your expressions in 12 Animoji. Reveal your inner panda, pig or robot.

The Animoji feature on the new Apple iPhone X assesses over 50 muscle movements to mirror your expressions. Shop now at The Good Guys.

Dual 12-Megapixel Cameras

The art of photography.
Simplified.

The new Apple iPhone X features 12 megapixel dual cameras, so you can take professional quality photos everytime. Shop now at The Good Guys.

Improved Cameras

A larger and faster 12-megapixel sensor. A new colour filter. Deeper pixels. And a new telephoto camera with optical image stabilisation.

Apple iPhone X’s dual cameras has a new colour filter and optical image stabilisation technology so your images always come out clear and sharp. Shop now at The Good Guys.

Portrait Lighting

Depth-sensing cameras and precise facial mapping create striking studio-quality lighting effects.

Apple iPhone X, with precise facial mapping technology, allows you to take stunning photos. Shop now at The Good Guys.

Dual OIS

Both rear cameras have optical image stabilisation and fast lenses for outstanding photos and videos even in low light.

Low light? No problem. The front and back cameras on Apple iPhone X let you take amazing images even in low light. Shop now at The Good Guys.

Optical Zoom

The wide-angle and telephoto cameras on iPhone X enable optical zoom, as well as digital zoom at up to 10× for photos and 6× for videos.

Apple iPhone X enables optical zoom and digital zoom for better photos and videos. Shop now at The Good Guys.

A11 Bionic

Superhuman
intelligence.

Apple iPhone X has an A11 Bionic chip. Shop now at The Good Guys.

Neural Engine

Introducing A11 Bionic. The smartest and most powerful chip ever in a smartphone, with a neural engine that’s capable of up to 600 billion operations per second.

Apple iPhone X’s A11 Bionic chip is so fast and super powerful. Shop now at The Good Guys.

Faster CPU

The four efficiency cores in the all‑new CPU are up to 70 per cent faster than A10 Fusion. And the two performance cores are up to 25 per cent faster.

Apple iPhone X features a super fast CPU to allow you to do more in a day. Shop now at The Good Guys.

Adaptive Recognition

Machine learning lets Face ID adapt to physical changes in your appearance over time.

Apple iPhone X uses machine learning to allow Face ID to recognise physical changes in your appearance. Shop now at The Good Guys.

Power Efficiency

A second-generation performance controller and custom‑engineered battery design that lasts up to two hours longer between charges than iPhone 7. 5

Apple iPhone X offers long battery life so you can listen to music, stream movies, play games and more without a worry. Shop now at The Good Guys.

Apple‑Designed GPU

The new Apple‑designed three‑core GPU is up to 30 per cent faster than A10 Fusion.

Apple iPhone X has an Apple designed three core GPUthat’s super fast. Shop now at The Good Guys.

Augmented Reality

A11 Bionic powers extraordinary augmented reality experiences in games and apps.

Apple iPhone X A11 Bionic chip enhances your augmented reality (AR) experience. Shop now at The Good Guys.

Wireless Charging

Wireless charging
for a wireless world.

The future of wireless is here. Apple iPhone X can be charged using the optional wireless charger. Shop now at The Good Guys.

Wireless Charging

With no charging cable required, iPhone X is truly designed for the future of wireless. 2

Use wireless charging stations and mats at hotels, cafes and airports to charge your iPhone X while travelling. Shop now at The Good Guys.

A Wireless World

Charge with wireless charging stations and mats in hotels, cafés and airports around the world.

iOS 11

A groundbreaking iOS
for a groundbreaking
iPhone.

Apple iPhone X features the amazingly powerful iOS 11. Shop now at The Good Guys.
Apple iPhone X features the amazingly powerful iOS 11. Shop now at The Good Guys.

Designed for iPhone X

A phone that’s all screen required an entirely rethought OS with new capabilities and gestures.

New with
iOS 11

Get to apps in Messages with fewer taps. Let Siri your personal DJ. And discover new music with friends in Apple Music. 6

With Apple iPhone X and iOS 11, you can access your favourite apps with fewer taps. Shop now at The Good Guys.

Augmented
Reality

Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.

With Apple iPhone X, you can now play augmented reality (AR) games. Shop now at The Good Guys.

Compare

Find the iPhone
that’s right for you.

Compare iPhone models >

Available in multiple colours, Apple iPhone X will enhance your personal style. Shop now at The Good Guys.
  1. The iPhone X display has rounded corners. When measured as a rectangle, the screen is 5.85 inches diagonally. Actual viewable area is less.
  2. Compatible wireless charging mats are sold separately.
  3. iPhone X is splash, water and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
  4. Potrait Lighting is available in beta.
  5. Battery life varies by use and configuration; see www.apple.com/au/batteries for more information.
  6. Apple Music requires a subscription.

Some features may not be available in all countries or all areas. The Sky app will be available in spring 2017. The Sky app may not be available in App Store in all countries or regions.