Apple iPhone 18 Pro Max 256GB Burgundy

The iPhone 18 Pro Max (MJXQ4X/A) in Burgundy. Built to last with an aluminium unibody design featuring colour-matched back glass for a more uniform look. A 6.9‑inch Super Retina XDR display. (1)Brighter. Better antireflection. ProMotion up to 120Hz. Built to last with Ceramic Shield back, and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro(2). 48MP Fusion Main camera with variable aperture for improved low-light photos and videos, and impressive depth of field. Customisable Pro controls. And 8x optical-quality zoom. Flexible ways to frame your shot. Fit more people in the picture. Front and rear Dual Capture video. With next-generation vapour chamber and Dual 16-core Neural Engine. Up to 40 per cent better GPU performance than iPhone 17 Pro Max. Purpose-built for AI. Up to 6 more hours video playback than iPhone 17 Pro Max(2). Up to 29 hours of use per charge(3). Faster wired charging, up to 50 per cent in around 15 minutes with compatible adapter. Siri AI is a more personal, more powerful AI assistant(5). Ask open-ended questions, brainstorm ideas on the go and more. If you need emergency services and you're off the grid, you can use Emergency SOS via satellite(6). And with Crash Detection, iPhone can call for help if you can't(7). Stay connected at faster speeds with secure connections to Wi-Fi 7(8), 5G networks(9) and Bluetooth®(6). With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when travelling internationally(10). Use Face ID to securely unlock, sign in and pay.

Disclaimers:
(1) The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen 6.86 inches (iPhone 18 Pro Max) diagonally. Actual viewable area is less.
(2) Compared with previous-generation iPhone.
(3) All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings.
(5) Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Use of these features is subject to the Apple Intelligence terms and conditions.
(6) Satellite features are included for free for two years with the activation of any iPhone 14 or later. Connection and response times vary based on location, site conditions and other factors. Some satellite features require a carrier plan. Satellite connectivity is provided by Globalstar and its affiliates.
(7) iPhone 14 and later can detect a severe car crash and call for help. Requires a mobile network connection, satellite connectivity or Wi-Fi calling.
(8) Wi‑Fi 7 available in countries and regions where supported.
(9) Data plan required. 5G is available in selected markets and through selected carriers. 
(10) Use of an eSIM requires a carrier that supports eSIM and a carrier plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details.