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Apple iPhone 17 Pro Max 256GB Deep Blue

MFYP4X/A
$2197
± Click the icons above as terms, conditions & fees apply

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No Interest. No Deposit. Monthly payments required.

Available in-store only: This product is available exclusively in stores. Check availability at your preferred store below.

Store availability

In Store Only
BUNDLE DEAL

25% off a selected Cygnett Slim Wall Charger when you purchase any mobile phone(A)

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Product Overview

Meet the Apple iPhone 17 Pro Max 256GB in Deep Blue MFYP4X/A. The most powerful iPhone ever. Brilliant 6.9-inch display(1), aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life. Heat-forged aluminium unibody design for the most powerful iPhone ever made. Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks(2). And the new Ceramic Shield 2 on the front has 3x better scratch resistance(3). With all 48MP rear cameras and 8x optical-quality zoom - the widest zoom range ever in an iPhone. It's the equivalent of eight pro lenses in your pocket. Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more. A19 Pro is the most powerful iPhone chip yet, delivering up to 40 per cent better sustained performance. The unibody design creates massive additional battery capacity, for up to 37 hours of video playback(4). Charge up to 50 per cent in 20 minutes(5). A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more(6). Personal, private, powerful. Write, express yourself and get things done effortlessly(7). If you don't have mobile reception or Wi-Fi, iPhone can connect to a satellite so you can contact emergency services(8). And in a severe car crash, iPhone can call for help when you can't(9). Stay connected at faster speeds with secure connections to Wi-Fi 7(10), 5G networks(11) and Bluetooth 6, plus eSIM(12). A whole new level of privacy and security. Built in.

 

Disclaimers: (1)The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less. (2)Compared with the glass back of previous-generation iPhone. (3)Compared with previous-generation iPhone. (4)All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. (5)Testing conducted by Apple in July 2025 using preproduction iPhone 17 Pro Max units and software, USB-C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351) and Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary. (6)Some features may not be available for all countries or all areas. (7)Apple Intelligence is available in beta. Some features may not be available in all regions or languages. (8)Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Some satellite features require a carrier plan. Satellite connectivity is provided by Globalstar and its affiliates. (9)iPhone 17, iPhone 17 Pro and iPhone Air can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling. (10)Wi-Fi 7 available in countries and regions where supported. (11)Data plan required. 5G is available in selected markets and through selected carriers. (12)Use of an eSIM requires a carrier that supports eSIM and a carrier plan. See your carrier for details.

Key Features

  • 6.9" Super Retina XDR display
  • A19 Pro Chip
  • Up to 37 hour battery life
  • 3000 Nits peak brightness
  • 48MP Fusion rear cameras
  • nano-SIM and eSIM
BUNDLE DEAL

25% off a selected Cygnett Slim Wall Charger when you purchase any mobile phone(A)

Key Specifications

Brand:
Apple
Model Number:
MFYP4X/A
Screen Size (Inches):
6.9
Display:
Super Retina XDR OLED
Peak Brightness (Nits):
3000
Storage Capacity:
256GB
Network:
5G with 4x4 MIMO & Gigabit LTE
Battery:
Up to 37 hours local video playback, Up to 33 hours streamed video playback
Water Resistant:
IP68 - maximum water depth of 6m for up to 30 minutes
Operating System:
iOS 26

Screen Technology

Display Resolution (px):
2868 x 1320, 460ppi, HDR TrueTone, ProMotion adaptive refresh up to 120Hz

Cameras

Rear Camera:
48MP Fusion Main: 24 mm, f/1.78 aperture + 12MP optical-quality 2x Telephoto: 48 mm, f/1.78 aperture + 48MP Fusion Ultra Wide: 13 mm, f/2.2 aperture + 48MP Fusion Telephoto: 100 mm (4x), ƒ/2.8 aperture, 16 x optical zoom range, 40 x digital zoom
Front Camera:
18MP Center Stage: f/1.9 aperture, Autofocus with Focus Pixels, Retina Flash, Dual Capture mode, Portrait Lighting, Apple Log 2
Video:
4K Dolby Vision video recording at up to 120fps (via Fusion Main lens), Macro video recording, Slo-mo 1080p at up to 240fps, Spatial video at 1080p up to 30fps, 15 x digital zoom, Audio zoom

Audio

Audio:
Dual sets of both microphones and stereo speakers, Spatial Audio

Connections

SIM Card Type:
Dual SIM (nano-SIM and eSIM)
Connections:
Wi‑Fi 7 (802.11be) with 2x2 MIMO, Bluetooth v6, NFC with reader mode, Express Cards with power reserve, USB-C port with USB3 up to 10Gbps transfer and DisplayPort
GPS:
GLONASS, Galileo, QZSS, BeiDou and NavIC, Digital compass, iBeacon microlocation

Power & Charging

Charging:
Wired: up to 50% charge in 20 minutes with 40W adapter or higher, MagSafe / Qi2: Up to 50% charge in 30 minutes with 30W adapter or higher (adapters sold separately)

Options

Sensor Technology:
Emergency SOS, Crash Detection, Roadside Assistance, Find My, Barometer, Gyro, Accelerometer, Proximity, Dual ambient light, LiDAR

General Information

Type:
Large Smart Phone
Family:
iPhone 17 Pro Max
Colour:
Blue
Supplier Colour:
Deep Blue
Processor:
Apple A19 Pro - 6 core CPU: 2 performance, 4 efficiency cores + 6 core GPU w/ Neural Accelerators + 16 core Neural Engine
Release Year:
2025
Additional Features:
Ceramic Shield 2 front, Ceramic Shield back, Dynamic Island, Action Button, Face ID, Apple Intelligence, Hearing Aid Compatible
What's In The Box:
iPhone with iOS 26, USB-C Charge Cable (1m)

Warranty

Manufacturer's Warranty:
1 Year

Screen Technology

Display Resolution (px):
2868 x 1320, 460ppi, HDR TrueTone, ProMotion adaptive refresh up to 120Hz

Audio

Audio:
Dual sets of both microphones and stereo speakers, Spatial Audio

Power & Charging

Charging:
Wired: up to 50% charge in 20 minutes with 40W adapter or higher, MagSafe / Qi2: Up to 50% charge in 30 minutes with 30W adapter or higher (adapters sold separately)

General Information

Type:
Large Smart Phone
Family:
iPhone 17 Pro Max
Colour:
Blue
Supplier Colour:
Deep Blue
Processor:
Apple A19 Pro - 6 core CPU: 2 performance, 4 efficiency cores + 6 core GPU w/ Neural Accelerators + 16 core Neural Engine
Release Year:
2025
Additional Features:
Ceramic Shield 2 front, Ceramic Shield back, Dynamic Island, Action Button, Face ID, Apple Intelligence, Hearing Aid Compatible
What's In The Box:
iPhone with iOS 26, USB-C Charge Cable (1m)

Product Dimensions

Product Height (mm):
163.4
Product Width (mm):
78
Product Depth (mm):
8.75
Product Weight (g):
231

Box Dimensions

Box Height (mm):
29
Box Width (mm):
180
Box Depth (mm):
96
Box Weight (kg):
0

Product Reviews of Apple iPhone 17 Pro Max 256GB Deep Blue

Apple iPhone 17 Pro Max 256GB Deep Blue MFYP4X/A

Overall Rating Snapshot

4.9 stars

4.9 out of 5 stars from 27 reviews

100% of users recommend this product

2
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1
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  • 5 out of 5

    Great

    Very happy with the battery.

    Ruben

    Confirmed purchase 27 December 2025

    Published on 21 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 4 out of 5

    Nothing new

    I had to buy it to get the present; there’s no upgrade or anything new

    Anonymous

    Confirmed purchase 26 December 2025

    Published on 20 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Great Customer service

    5/5

    Pratik

    Confirmed purchase 28 December 2025

    Published on 20 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    So Easy to Use and has some Great Features - worth upgrading!

    What's not to love with the new iPhone 17 pro max, the camera is amazing the best clear photo's ever and the erase feature for photo's is even better, don't have to be a pro to take good photo's, I am really happy with my new phone and so glad I upgraded!

    Jeff Smith

    Confirmed purchase 22 December 2025

    Published on 14 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Best IPhone purchase!

    Camera is unreal it’s super fast and the battery actually lasts!

    Harley

    Confirmed purchase 21 December 2025

    Published on 13 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Great phone

    Best iPhone model yet. Love the extended battery life compared to my old 15 pro max.

    Troy

    Confirmed purchase 23 December 2025

    Published on 13 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 3 out of 5

    Superb Display

    Jass

    Confirmed purchase 26 November 2025

    Published on 7 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    good service

    Dharminder Sidhu

    Confirmed purchase 14 December 2025

    Published on 6 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Big BOY!

    Love my new phone. What’s not to love about an apple device! Love the blue colour, added on the camera protective lense and it’s amazing!

    Jess

    Confirmed purchase 10 December 2025

    Published on 6 January 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Excellent phone

    Overall looks good, works perfectly

    Arun Arora

    Confirmed purchase 9 November 2025

    Published on 31 December 2025

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

You've viewed 10 of 27 reviews

ABOUT THE GOOD GUYS REVIEWS

The Good Guys product reviews are collected from verified purchasers who may have received an incentive in return for providing an authentic review.

Q: Which chipset does the iPhone 17 Pro Max use?

A: The iPhone 17 Pro Max uses the Apple A19 Pro chip, featuring a 6-core CPU and a 6-core GPU.

Q: What is the battery life for video playback on the iPhone 17 Pro Max?

A: The iPhone 17 Pro Max offers up to 37 hours of local video playback and up to 33 hours of streamed video playback.

Q: What material is used for the iPhone 17 Pro Max's design?

A: The iPhone 17 Pro Max features a heat-forged aluminium unibody design with Ceramic Shield 2 on the front.

Q: What type of water resistance does the iPhone 17 Pro Max have?

A: The iPhone 17 Pro Max is rated IP68, which allows it to resist water submersion up to 6m for 30 minutes.

Q: How much storage is available on this version of the iPhone 17 Pro Max?

A: This version of the iPhone 17 Pro Max has a storage capacity of 256GB.

¤Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer.

▽The Good Guys acts as agent for the supplier of this product. Refer to Agency supplier’s T&Cs available on supplier’s website. Discounts apply to Agency supplier’s list price of the relevant product.

Store Cash Wallet

>Qualifying conditions, including signing up to 90 Day StoreCash, activating a Digital Wallet before being eligible to earn/win and where a qualifying purchase is required, delivery/collection of product within 60 days. 90 Day StoreCash expires 90 days after issue. Personal purchases only. Exclusions and purchase limits apply. Each 90 Day StoreCash reward must be used in one transaction and no change/credit for any unused balance. Refer to 90 Day StoreCash T&Cs for details, including how to receive 90 Day StoreCash deposit notifications, how to earn & timing for issue of 90 Day StoreCash.

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