What Is Singles’ Day And How To Get The Best Deals

What is Singles’ Day And When Is It?

Singles’ Day is a shopping holiday dedicated to celebrating the magic of singledom. Think of it as a ‘treat yo’self’ kind of day like Valentine’s Day, but just for you. Singles’ Day is on November 11 each year and that date was chosen due to its double 1’s (11/11).

Where Did Singles’ Day Originate?

The US might have Black Friday and Cyber Monday, but Singles’ Day, as mentioned, originated in China – but it was officially founded by retail giant Alibaba in 2009. Dozens of China's biggest retailers caught on and now lots of other big brands offer massive deals and discounts for Singles’ Day sales every year.

How Did Singles’ Day Start?

In the 1990s, groups of Chinese youths rallied together to create a special shopping day that celebrated the fact that they were single. Tired of the sad stigma around being single, these young people successfully managed to create a shopping movement that’s taken the world (and retailers) by storm. Singles’ Day has landed in Australia and it's getting bigger and bigger every year with 2023 set to be the best year yet.

How Does Singles’ Day Sales Work?

Keeping to theme, many sales start at 11:11am and some retailers kick things off with a livestream concert or official launch party, like Alibaba, who in 2019 had Taylor Swift perform at their gala. You’ll see discounts of 11% or 22% from many brands in a nod to the day, but you can also expect bigger deals and discounts, sometimes in the realm of up to 40% off.

Is Singles’ Day Celebrated In Australia?

While it’s not an official holiday, Singles’ Day Australia is certainly no joke – it’s one of the highest grossing sales events in the world. Chinese Singles’ Day online shopping usually leads the way with the most impressive deals, but many popular online stores have been participating in exciting ways in recent years. And you don’t have to be single to get involved – you just need to be quick to take advantage of what’s on offer.

Explore The Good Guys Current Selection Of Deals And Sales

You don’t have to wait until Singles’ Day to start shopping, check out what deals we’ve already got for you. From tech and audio to fridges and BBQs, we’ve got the latest products and brands you love, all under the one roof, just in the nick of time before the silly season!

TV Sales

If you’re in the market for TVs, Singles’ Day sales are a great opportunity to score big. We’ve got the latest in 8K technology from all the leading brands like Sony, Samsung and LG. So, whether you’re flying solo or cozied up with the family, we’ve got a TV to suit your home and lifestyle.

Tech Sales

Take advantage of Singles’ Day specials on computers, tablets and tech accessories this November 11. In the lead up to Christmas, you might like to surprise that special someone while also saving yourself a few dollars in the process.

Audio Sales

Are you a big music fan? Then keep an eye out at this year’s 11 11 Singles’ Day sale for deals and discounts on all things audio. We have bluetooth speakers, headphones and soundbars to explore from well-known brands like Beats, JBL and Sonos, amongst others.

Small Kitchen Appliances Sales

If you’re a master chef or just love to experiment in the kitchen, then you’ll want to check out our Singles’ Day sale on small kitchen appliances. Give your cooking space a little TLC with the latest toasters, kettles, blenders, pressure cookers, mixers and coffee machines.

Fridge Sales

This 11.11 Singles’ Day is a great time to upgrade your fridge. Explore our amazing range of top and bottom mount fridges, as well as French door fridges, featuring the latest models with advanced connectivity. Stylish and designed to suit a variety of different kitchen layouts, we’ve got options for even the most fussy eater!

BBQ Sales

As we head into the warmer summer months, nothing says ‘Australia’ quite like a good old fashioned BBQ. Outdoor cooking never looked so good with gas and electric BBQs from Weber and George Foreman. BBQs often make the best Christmas presents because they’re something the whole crew can enjoy.

Cooling & Air Conditioning Sales

Speaking of beating the heat, take a look at what cooling and air conditioning deals we’ve got. There are options for split systems, fans and reverse cycle air conditioners, plus much more. Don’t spend your summer sizzling when you could spend it in temperature controlled heaven at home.

Cooking Sales

Singles’ Day specials aren’t limited to small appliances and tech, either. You can grab a great deal on all things cooking, like ovens, cooktops and rangehoods for your kitchen. So, if you’re in the middle of a home renovation or about to start, this is the perfect time to do your research, make that wishlist and get all of your ducks in a row.

Sort Out Your Wishlist With Us

That’s right – don’t wait until 11:10am on Singles’ Day to start your shopping, get in early and build a wishlist with us. Create an online account and spend a little time before the big day surfing your way through The Good Guys website and marking down what products you’re keen to buy.

Check Out Our Digital Catalogue

A great place to start exploring is our catalogues. You’ll find lots of information and appliances to discover now and even after Singles’ Day is done and dusted. It’s definitely a page to bookmark for future use.

Sign Up To The Good Guys Newsletter And Stay In The Know!

So you don’t miss out on all the latest news and updates for Singles’ Day or our Christmas deals, sign up to our newsletter. We’re obsessed with bringing you the best deals and latest appliances from brands you know and love, plus it’s the best way to find out what we’ve got in store and online for you as we come into the Christmas season.