6 Reasons Why Home Entertainment Is Better With A Sony TV In 2023

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“We’re in an exciting era for TVs and if you’re in the market for a new television, 2023 is going to be a very strong year for Sony. Their latest TV range has some outstanding models that offer terrific value in the premium TV space,” says John Milonas, The Good Guys Buyer – Televisions and Accessories.

“New Sony TV range standouts include the Sony BRAVIA XR X90L Full Array LED TV and the Sony BRAVIA XR A80L OLED TV. Thanks to their beefed-up processor power, these models boast boosted brightness and contrast in any environment, more true-to-life audio and competitive-edge gaming.”

Ready to relish “right there” home viewing that explodes with rich detail? How about top-tier gaming support to win the day? Read on for six reasons why the new Sony BRAVIA XR TVs are made to entertain you better than ever before.

#1 Better Brightness

The future is bright. And with the Sony BRAVIA X90L, so is your screen, whether you choose an epic 85-inch media room showstopper, a 55-inch bedroom buddy, or any of the three Full Array LED model sizes in between.

“A substantial spike in the number of local dimming zones, paired with an upgraded Cognitive Processor XR, means that the Sony BRAVIA X90L presents higher peak brightness and more impressive depth, no matter what room you’re in or what angle you’re watching from – or what time of day,” says John Milonas.

“And with more than a billion colours subtly reproduced as in the real world, you can expect even more lifelike visuals than its X90 predecessor.”

Obsessed with OLED? The Sony BRAVIA XR A80L, available in 55 inches, 65 inches or 77 inches, also gets an uptick in visual processing power for purer blacks and even more luminous pictures that really pop. 

#2 Better Playtime

Want to be invincible? Both the Sony BRAVIA XR X90L and Sony BRAVIA XR A80L dangle great perks for gamers. 

Score a winning advantage in your go-to games with an HDMI 2.1 port for silky smooth 120Hz action. Are you a PlayStation 5 superfan? Unlock exclusive features on your paired Sony TV that let you optimise picture quality for gaming and streaming. Crave game master status? With Sony’s new gaming dashboard, you can adjust black levels, turn on variable refresh rate, or access other performance-assist features all in one spot.

#3 Better Sound

Fighter jets racing overhead. An earthquake tearing up the pavement. Authentically-placed audio that precisely matches the action is where it’s at these days in TV land – and Sony is right up there with the best (no surprise there, the Sony name was born from the Latin word for sound, “sonus”).  

“The X90L and A80L use the latest sound-positioning tech to effectively turn your entire screen into a giant speaker that upscales all your entertainment to 3D surround sound for that powerful cinema-at-home experience,” says Christos Boukogiannis, The Good Guys Buyer – Sound. 

Want an even sweeter soundscape? Pair your Sony BRAVIA X90L or A80L with select Sony soundbars via the Acoustic Center Sync function and enjoy blockbuster-worthy audio effects and clearer, fuller dialogue with superior noise reduction.

#4 Better Value

Searching for the best-value new TV for your budget? The hunt is over! “Serving up amplified brightness and depth, sophisticated sound syncing and the kind of gaming support usually only seen in more expensive models, the Sony BRAVIA A80L is one of the best entry-level OLED TVs currently in the premium TV arena,” says John Milonas. 

How about low-cost family movie nights? With the Sony BRAVIA Core streaming app, you can enjoy 10 free premium films and 24 months of unlimited streaming on your brand new Sony TV. Pass the popcorn!

#5 Better Looking

Sony BRAVIA XR 2023 upgrades are even easier on the eye; whether on or off duty. Plastic edges have been switched out for higher-end aluminium finishes, while the wafer-thin bezel design comes with a multi-position stand that lets you choose between a sleek, low setting or a raised setting to fit a soundbar.

#6 Better For The Planet (And Your Back Pocket)

Sony makes it easier for you to look out for Earth and keep an eye on those utility bills, with an Eco Dashboard that keeps all your energy efficiency settings in one convenient hub (and rewards you with a happy little tree that grows every time you choose power-saving modes).

Time to level up to better home entertainment? Visit us in-store or online to discover the Sony difference with a Sony 85-inch TV or other Sony BRAVIA TV superstar, and start enjoying out-of-this-world content and gaming today!