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Samsung 98" LS03H The Frame QLED 4K Smart TV 2026

QA98LS03HEWXXY
$6995
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Product Overview

Imagine turning your lounge room into a gallery with this 98 inch Samsung The Frame QLED 4K Smart TV, where every scene looks stunningly lifelike thanks to QLED screen technology and a huge 3,840 by 2,160 resolution. Whether you love movies, gaming, or streaming, the NQ4 AI Gen2 Processor and 4K AI upscaling mean you get sharp detail and smooth motion, especially with a refresh rate that can reach up to 144 hertz. HDR10 Plus brings out rich colours and deep contrast, while FreeSync Premium keeps your gaming sessions stutter-free. With Dolby Atmos sound, you’ll feel right in the middle of the action, and built-in Wi-Fi 6E and Bluetooth 5.3 make connecting devices a breeze. Tizen Smart TV gives you easy access to apps like SmartThings, Bixby, and Apple Airplay 2, and you can use voice assistants like Alexa or Google Assistant hands-free. The slim design sits beautifully on your wall or stand, and with a 6 star energy rating, you can enjoy big screen entertainment without worrying about power bills. Measuring 2195 millimetres wide and weighing just under 58 kilograms with the stand, it fits seamlessly into your space. Covered by a 1 year manufacturer’s warranty for peace of mind. Model QA98LS03HEWXXY. Explore a new way to enjoy entertainment at home.

Key Features

  • 98 Inch QLED screen with 4K resolution
  • HDR10+ Adaptive and Gaming, FreeSync Premium
  • 100Hz refresh rate, 4K AI upscaling
  • Tizen Smart TV, Alexa and Google Assistant
  • Dolby Atmos sound, Wi-Fi 6E, Bluetooth 5.3

Key Specifications

Brand:
Samsung
Model Number:
QA98LS03HEWXXY
Screen Size (Inches):
98
Resolution Type:
4K Ultra HD
Refresh Rate (Hz):
100
Screen Technology:
LED
Wired Connections:
4 x HDMI, 2 x USB-A
Smart TV Operating System:
Tizen™ Smart TV
Release Year:
2026

Screen Technology

Display Resolution (px):
3,840 x 2,160

Screen Features

Screen Type:
QLED
TV Processor:
NQ4 AI Gen2 Processor
Backlight Type:
Edge Lit
HDR Format:
HDR10+ (Adaptive/Gaming)
Gaming Ready:
Yes
G-Sync / Freesync Compatible:
AMD FreeSync Premium
Upscaling:
Up to 4K
PVR Function:
Extended PVR
Recommended Viewing Distance (cm):
300

Connections

Wireless Connections:
Wi-Fi 6E, Bluetooth 5.3

Audio

Sound:
40W 2.0.2CH
Dolby Programs:
Dolby Atmos
Suitable Soundbar (Sold Separately) :
HW-S800D/XY

Smart Features

Smart TV:
Yes
Voice Assistant:
Hands Free Amazon Alexa, Works with AI speaker Google Assistant, Alexa
TV Compatible App:
SmartThings, Bixby, Apple Airplay 2

Efficiency

Energy Rating (Star):
6
Energy Consumption (kWh/yr):
740
Standby Power Consumption:
0.5W

Mounting

VESA Wall Mount Size (mm):
600 x 400

General Information

Series:
Samsung The Frame
Additional Features:
Up to 144hz variable refresh rate

Warranty

Manufacturer's Warranty:
1 Year

Screen Technology

Display Resolution (px):
3,840 x 2,160

Connections

Wireless Connections:
Wi-Fi 6E, Bluetooth 5.3

Smart Features

Smart TV:
Yes
Voice Assistant:
Hands Free Amazon Alexa, Works with AI speaker Google Assistant, Alexa
TV Compatible App:
SmartThings, Bixby, Apple Airplay 2

Mounting

VESA Wall Mount Size (mm):
600 x 400

Warranty

Manufacturer's Warranty:
1 Year

With Stand Dimensions

Height With Stand (mm):
1303.6
Width With Stand (mm):
2195
Depth With Stand (mm):
432.3
Weight With Stand (kg):
57.9

Without Stand Dimensions

Height Without Stand (mm):
1250.3
Width Without Stand (mm):
2195
Depth Without Stand (mm):
30.9
Weight Without Stand (kg):
56.4

Box Dimensions

Box Height (mm):
1420
Box Width (mm):
2371
Box Depth (mm):
210
Box Weight (kg):
81

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At a glance

The Samsung 98" LS03H The Frame QLED 4K Smart TV (2026) is a premium, ultra-large television designed for those who want both cinematic entertainment and a stylish living space. Its QLED panel delivers vibrant visuals, while Art Mode lets you display artwork when not watching TV. Ideal for large rooms and home theatres, its size may be overwhelming for smaller spaces.

What it’s great for

  • Home Theatre
  • Art Display
  • Family Entertainment
  • Sports Viewing
  • Streaming

Where it works best

  • Large Living Rooms
  • Dedicated Home Theatre Rooms
  • Open-Plan Spaces

Who it’s for

  • Homeowners
  • Movie Enthusiasts
  • Art Lovers
  • Families
  • Sports Fans

Things to consider

Its 98-inch size requires a very large wall and may not suit smaller rooms or apartments.

Home theatre suitability score

10/10 — Exceptional for dedicated home theatres due to its massive screen and premium display.

Large room viewing fit

10/10 — Perfectly suited for large, open spaces where maximum impact is desired.

Gaming performance rating

8/10 — Fast response and vibrant visuals, but size may require careful setup for optimal gaming.

Smart home integration compatibility

Compatible with major smart home platforms including Samsung SmartThings, Alexa, and Google Assistant.

Wall mounting ease

8/10 — Designed for flush mounting, but professional installation recommended due to size and weight.

Key benefits

  • Art Mode: Transforms the TV into a digital art display when not in use, enhancing room aesthetics.
  • QLED Display: Delivers vivid colours and deep contrast for lifelike picture quality.
  • Glare-Free Screen: Reduces reflections for clear viewing in bright rooms.
  • Samsung Vision AI: Automatically optimises picture and sound based on content and environment.
  • Modern Frame Design: Sits flush to the wall for a minimalist, gallery-like look.
  • Smart TV Features: Access to streaming apps, voice assistants, and smart home controls.
  • Customisable Bezels: Change the frame to match your décor style.
  • Large Screen Size: Immersive viewing experience for movies, sports, and games.