The Good Guys is recognised as a market leader as evidenced by the awards the company has won in recent years:
- Canstar Blue Most Satisfied Customers Electronics Retailers Award (2011-2014)
- ABA 100 Winner for Service Excellence in The Australian Business Awards 2015
- ABA 100 Winner for Community Contribution in The Australian Business Awards 2015
- Employer of Choice in the Australian Business Awards 2015.
- Australian Retail Awards NORA Multichannel Retailer of the Year Australia (2015)
- Reader’s Digest Quality Service Award Electrical Appliance Store (2015)
- Roy Morgan Electrical Store of the Year Australia (2011-2014)
- Retail Asia Pacific Top 500 ‘Best-of-the-Best’ Award (2014)
- International Customer Service Professionals Number One in Customer Service (2014).