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Discover the complete 2025 Apple iPhone range at The Good Guys - including the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air. Compare models, prices, and features online or in store. Find the best iPhone for photography, gaming, or everyday performance today. Your iPhone journey starts here.
Buy the Latest iPhone Models Online & In Store
Each iPhone combines cutting-edge performance with sleek design. Choose from options to match your lifestyle and budget:
The iPhone 17 features a dual-camera system with 48MP main camera, advanced low-light photography, and Super Retina XDR display, powered by the A19 chip for gaming, streaming, and multitasking.
The iPhone 17 Pro includes 48MP main, telephoto, ultra-wide, and front cameras with Super Retina XDR display featuring adaptive 120Hz refresh rate, aerospace-grade aluminium frame, and Ceramic Shield construction.
The iPhone 17 Pro Max offers the ultimate experience with a 48MP pro camera system, expansive Super Retina XDR display with 120Hz refresh rate, and a durable titanium frame. Powered by the A19 chip, it delivers unmatched performance for gaming, multitasking, and creativity.
The iPhone Air offers a lighter, more affordable option with high-performance camera, vibrant display, and A19 chip for everyday photography and content consumption.
New iPhone Design and Aesthetics
Current iPhone models feature aluminium frames with Ceramic Shield front covers for improved drop protection. iPhone 17 Pro models use heat‑forged aerospace‑grade aluminium unibody for added strength, while iPhone Air introduces a titanium design for maximum durability.
Display bezels remain minimal across the range, maximising screen real estate whilst maintaining comfortable one-handed use on smaller models.
Design elements
Super Retina XDR displays with high brightness and contrast
Flat-edge design language for easier grip and modern appearance
Multiple colour options across standard and Pro lines
Water and dust resistance ratings for everyday protection
Enhanced Dynamic Island on Pro models for intuitive notifications
Action button on Pro models for quick app access
Weight distribution varies between models, with the Air delivering the lightest option and Pro Max offering the largest screen in a slightly heavier package.
Screen sizes range from compact options suitable for pocket carry to larger displays ideal for media consumption and productivity tasks.
Features and Technologies
Processing Power
The A19 chip delivers improved performance over previous generations for demanding applications. Neural engine capabilities enhance machine learning tasks including photo processing, voice recognition, and augmented reality experiences.
Pro models feature additional GPU cores for graphics-intensive gaming and video editing.
Display Technology
Super Retina XDR technology provides high pixel density with true-to-life colour reproduction. Pro models include adaptive 120Hz refresh rate (ProMotion) that adjusts based on content, conserving battery during static viewing whilst enabling smooth scrolling and responsive gaming.
Standard models maintain 60Hz refresh rates whilst delivering excellent colour accuracy and brightness.
Connectivity Options
5G support enables faster download speeds where network coverage permits. Wi-Fi 6E provides improved wireless performance in compatible environments.
Bluetooth connectivity handles phone accessories including wireless earbuds and speakers.
MagSafe technology enables magnetic attachment for wireless charging accessories and phone cases.
Storage Configurations
Available storage ranges from 128GB on entry models up to 512GB on iPhone 17, 1TB on iPhone 17 Pro, and up to 2TB on iPhone 17 Pro Max. Storage capacity affects how many photos, videos, apps, and files you can keep on-device without relying on cloud storage.
Higher capacity models suit users who record 4K video frequently or maintain large app libraries.
iPhone Photography & Camera Quality
The 48MP main camera on current models captures detailed images with improved low-light performance compared to previous generations.
Computational photography combines multiple exposures to produce balanced images with enhanced dynamic range.
Night mode activates automatically in dim conditions, extending exposure time whilst stabilising the image.
Camera capabilities:
Ultra-wide lenses for landscape and group shots
Telephoto lenses on Pro models for optical zoom without quality loss
Portrait mode with depth control for professional-looking backgrounds
Cinematic mode for video recording with focus transitions
ProRAW and ProRes formats on Pro models for professional editing flexibility
Macro photography on Pro models for extreme close-up detail
Front cameras handle video calls and selfies with similar computational photography benefits. All models record 4K video at various frame rates, with Pro models offering additional ProRes video recording for colour grading and post-production work.
iPhone Security and Privacy
Face ID uses facial recognition for device unlocking and secure authentication. The TrueDepth camera system maps facial features in three dimensions, making it difficult to spoof with photos or masks.
Biometric data remains stored locally in the Secure Enclave rather than uploaded to servers.
Security features:
Two-factor authentication (2FA) for Apple ID protection
End-to-end encryption for iMessage and FaceTime communications
App privacy reports showing which apps access location, camera, or microphone
On-device processing for Siri requests where possible
Safari tracking prevention to limit cross-site data collection
Regular iOS security updates addressing vulnerabilities
Privacy settings allow granular control over app permissions. Location services can be set to "while using" rather than "always" for apps that don't require constant tracking.
Photo library access can be limited to selected images rather than full library access.
Apple iPhone FAQs
Battery life varies by model, with iPhone 17 Pro Max offering the longest runtime from a single charge. Most models easily last a full day, and many stretch to a day and a half or two depending on usage. Screen-on time drains faster than background tasks, while GPS and gaming consume more power than audio or text-based apps.
iPhone 17: Up to 22 hours video playback
iPhone 17 Pro: Up to 26 hours video playback
iPhone 17 Pro Max: Up to 32 hours video playback
iPhone Air: Up to 20 hours video playback
iPhone 16 Pro Max: Up to 29 hours video playback
iPhone 15: Up to 20 hours video playback
Choosing between iPhone models depends on your existing Apple ecosystem and usage requirements. If you own an Apple Watch, an iPhone remains the only compatible smartphone.
Users upgrading from previous iPhones benefit from familiar interfaces and easy data transfer via iCloud backups or encrypted computer backups to MacBook or PC.
Selection factors:
Screen size preference for comfortable viewing and portability
Camera requirements for photography and video recording
Storage capacity based on media library size and app usage
Budget considerations between standard and Pro models
Battery life needs for heavy vs moderate daily use
Ecosystem compatibility with existing iPad or Mac devices
Apple designs both hardware and iOS software, creating a streamlined experience with less customisation compared to Android alternatives. iPhones receive extended software support with iOS updates typically available for 5-6 years after release.
The Move to iOS app facilitates data transfer from Android devices when switching platforms.
card media link to /whats-new/amazing-things-your-smartphone-can-do
5 things you didn’t know your Smartphone could do
October 21•3 mins readRemember when mobile phones were for making calls, sending texts and playing Snake? Then phones got smart. Now these mini-computers in our pockets are waking us up, playing our favourite songs, telling us where to go, snapping selfies and running our smart homes. New research reveals Australians spend an average of 5.5 hours daily looking at our smartphones. That’s a third of our waking hours! And yet, we’re willing to bet there are still some smartphone features and tricks you’ve never heard of, let alone used. So whether you’re married to your iPhone or a diehard Android fan, we’ve compiled a list of the surprising things your smartphone can do, so you can make the most of what you’ve got, and impress your friends!
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Top Mobile Phones to buy
October 23•4 mins readWith better cameras on the horizon, more folding options and different charging ports, it's an exciting time for mobile phones.
Get ready for an incredible mobile experience in the months to come and brace yourselves for the successors to the fantastic Apple iPhone and Samsung Galaxy. Dive into the world of cutting-edge technology with these upcoming releases, and stay tuned for all the exciting details to plan your upgrade.
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Best value Smartphones: Why you don’t need to pay top dollar
February 20•4 mins readNeed a new smartphone but don’t have the cash to buy the latest iPhone or Samsung Galaxy? The good news is you can still get a brand spanking new iPhone or Samsung Galaxy on a budget – with all the great technology that these in-demand brands have to offer. Yes, it’s true! You’ll also find other cheap smartphones with top tech to keep you connected for less.
From best-bet budget brands, to knowing your models and must-have features, we’ve got your communications covered!
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10 questions to ask when buying a new Mobile Phone
February 20•3 mins readWe are living in the absolute golden age of technology. Smartphones have evolved to be a massive part of our lives and there is so much choice in the mobile phone market. “All that innovation and those options means there is a phone out there to suit everyone, but it also means there’s a lot to consider when it comes time to invest in a new one,” says John Wong, Mobile Buyer at The Good Guys. We’re always here to help you find whatever you need, but in the meantime, here are some key questions to help you narrow your search.
Read more.
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Everything to know about Google’s value-packed Pixel 9a Smartphone
July 17•5 mins readHave you heard? Google just dropped their latest Pixel phone. Meet Pixel 9a with Gemini, your AI assistant. Pixel 9a is built with an incredible camera, all-day battery, durable design and 7 years of updates from launch so it keeps feeling new.1,2,3 To top it off it’s been billed as the wallet-friendly little brother in the top-rated Google Pixel 9 Series. While Google's A-series is known for affordability, the Pixel 9a doesn't compromise, offering impressive Google AI capabilities that are on par with their more premium devices.
“Google phones have consistently impressed with their strong performance, camera capabilities and overall value, and the Pixel 9a continues that trend,” says John Wong, The Good Guys Buyer – Mobiles. “It’s poised to be a favourite among Android users seeking an affordable upgrade in 2025.”
To help you decide whether the new Google Pixel phone is destined to become your new pocket buddy, we’ve gone beyond the stats and specs to highlight what’s new; and we’ve put some of your most commonly asked questions to The Good Guys mobile phone expert John Wong.
Let’s unpack the Google Pixel 9a…
