ARTICLE
EOFY TV Deals 2026: How to Get the Best TV Sale at The Good Guys
April 30, 2026-4 min read
EOFY is a strong time to pick up a new TV from brands like Samsung, LG, Sony and TCL, with options to suit everything from movie nights to gaming. The smartest approach is to compare size, picture features, sound and budget before you buy.
Key Takeaways From This Article
Compare brands and models first so you can shortlist the best value for your needs.
Check size, smart features, 4K or 8K support and HDR before you decide.
OLED is a strong pick for deep blacks, rich colour and standout contrast.
For gaming, prioritise low input lag, fast response and a high refresh rate.
Jason Tavoletti (National Category Manager (Televisions & Accessories)) says EOFY is a great time to find value and premium TV deals.
EOFY 2026 is here, and it is the perfect time to find the best EOFY TV deals at The Good Guys. Whether you are looking for a big-screen TV for your living room, an OLED TV for stunning visuals, or a gaming TV with low input lag, The Good Guys EOFY sale 2026 has something for everyone. From end of financial year TV deals on the latest Hisense, Toshiba and FFALCON models, to projectors and soundbars, this is your guide to getting the best EOFY TV deal this tax time.
“EOFY is a great time to invest in a new TV from some of the world’s biggest brands. There are plenty of options for both value and top-of-the-range TVs,” says Jason Tavoletti, The Good Guys Buyer—Televisions. Are you keen to upgrade but aren’t sure where to start? We'll guide you through and help you find the perfect TV for your home entertainment setup.
How to Find the Best TV at The Good Guys EOFY Sale 2026
EOFY 2026 is the best time to grab a great offer on a new TV. Whether you are looking for the best EOFY TV deals, end of financial year TV sales or simply the best TV technology 2026 has to offer, The Good Guys EOFY sale is a great place to start. Tossing up between brands? There are plenty of TV brands to choose from, but some stand out from the crowd for their quality, reliability and performance. Brands like Samsung, LG, Sony, TCL, Hisense and Toshiba offer a range of TVs with different features and sizes to suit your needs and budget.
Before you make a decision, consider the TV size that will work best for you, as well as the features you need. Do you want smart TV capabilities? 4K or 8K resolution? HDR support? If you are asking which brand you should choose for the best TV in 2026, or looking for suggestions on the finest 43-inch television to buy online, make sure you check out our handy TV buying guide to help you decide on your non-negotiables. Researching different brands and models means you can head in with a game plan and narrow down the perfect options for your needs, helping save you time and money in the long run. When does the Good Guys EOFY sale start? Typically late May, so it pays to do your research early so you are ready to snap up the best EOFY TV deals Australia wide as soon as they drop.
Upgrade Movie Nights This EOFY
If you're looking for great picture quality, OLED TVs are the way to go. OLED technology offers stunning picture quality with deep blacks, rich colours, and excellent contrast. This means that you get stunning images with incredible depth and detail. LG and Samsung offer OLED TVs with fantastic picture quality and features like Dolby Vision and HDR support.
“OLED stands for Organic Light Emitting Diode, and it’s one of the most respected technologies in TV. Newer OLED panels are now even brighter than previous generations, and maintain their image quality in reasonably bright rooms, as well as dark rooms,” says Jason.
Shop Top OLED TVs
Sony 77" BRAVIA 8 4K OLED Google TV 24
Samsung 55" S90D 4K OLED Smart TV 24
LG 77" OLED EVO C4 4K Smart TV 24
Get Your Game On This EOFY
For gamers, finding a TV with low input lag, a high refresh rate, and fast response time to ensure smooth gameplay is essential. TCL and Sony offer TVs with these features, making them perfect for gaming. You can also find TVs with Game Mode, which optimises the TV's settings for gaming, providing a smoother experience with reduced input lag. If you're thinking about a gaming TV, EOFY is the perfect time to upgrade your gaming setup.
Shop Top Gaming TVs
TCL 65" C655 QLED Google TV 24
LG 55" OLED 4K EVO G4 Smart TV 24
Sony 65" BRAVIA 3 4K HDR Google TV 24
Is Bigger Better?
It's the age-old question, but when it comes to big TVs, size does matter! Take your entertainment experience to the next level with a larger screen. If you're purchasing a new TV for your main entertaining space, a bigger screen means you'll be able to see more detail and enjoy a clearer picture. This is especially important for sports fans who want to see the action up close, or for movie lovers who want to feel like they're at the cinema. Additionally, with the advancements in technology, big screen TVs are now more affordable than ever before and EOFY is often a great time to snag one for a great deal.
The Future Of Resolution
Is high-resolution at the top of your wish-list? 8K TVs boast sharper resolution, with over 33 million pixels for a truly breath-taking picture. While 8K content may still limited, it’s worth considering during EOFY - some of these TVs can even upscale lower-resolution content to near-8K quality.
"Many 8K TVs feature cutting-edge technology that supercharges the colour and brightness, which will ensure your new TV gives you years of stunning visual performance," says Jason.
“EOFY is a great time to invest in a new TV. With great discounts on some of the world’s biggest brands, there are plenty of options for top of the range TVs.”
Make A Statement With Your TV
Not all TVs are created equal, and lifestyle TVs are the perfect example of that. Not just a device to watch your favourite shows, these TVs are designed to blend seamlessly into your home décor while still offering incredible picture quality. Samsung lifestyle TVs have swappable frames to suit any décor in every home, making your TV an aesthetically pleasing piece of art whenever it's not in use. Whether you want a TV that blends into your living space or a TV that makes a bold statement, keep an eye on the lifestyle TV deals to score yourself a great EOFY bargain.
Take The Big Screen With You
Looking to create an immersive viewing experience in your home? Want high-quality viewing that can travel wherever you go? Projectors are a fantastic option for achieving a true cinema-like experience. With the ability to project onto any flat surface, you can enjoy big-screen viewing in the comfort of your own home (or wherever you want to set it up!). Be prepared for next Summer by getting your portable projector early during EOFY. With compact and lightweight designs, portable projectors are easy to transport and set up and are a great option for outdoor movie nights in your backyard or while camping.
Shop Top Projectors
Laser 1080P Cinema Projector Outdoor Bundle
Philips NeoPix 130 Smart Projector
Samsung The Freestyle Portable Smart FHD Projector
Elevate Your Audio
Of course, no home theatre is complete without a great sound system. Soundbars are a popular option for those who want high-quality sound without the hassle of a full surround sound system. Look for top brands like Sonos, Sony, and JBL. Be sure to keep an eye out for models with wireless connectivity, subwoofers, and compatibility with virtual assistants like Alexa and Google Assistant to maximise your home audio experience.
Shop Top Soundbars
Sony 3.1ch Dolby Atmos 400W Soundbar
JBL Bar1000 7.1.4 880W True Atmos Soundbar
Finding the best EOFY TV sale 2026 is easy at The Good Guys. By doing your research and comparing models, you can find the perfect TV at a great price this tax time. Check out all the latest TV deals, soundbar deals and home entertainment offers at The Good Guys EOFY sale 2026, or visit us in-store for expert advice from our team.
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FAQs
What are the best EOFY TV deals at The Good Guys in 2026?
The best EOFY TV deals 2026 at The Good Guys include a wide range of options across OLED TVs, QLED TVs, 4K TVs and large-screen models from leading brands including Samsung, LG, Sony and TCL. EOFY is one of the best times of year to invest in a new television, with the Good Guys EOFY TV sale offering some of the lowest prices of the year on top-rated models. Whether you are after a large screen for the living room, a gaming TV with low input lag, or a sleek lifestyle TV that doubles as home decor, you will find great value during the EOFY sale. Check the TV deals page at The Good Guys regularly throughout the EOFY season as new deals are added from late May through to 30 June.
When does The Good Guys EOFY TV sale start?
The Good Guys EOFY TV sale typically begins in late May and runs through to 30 June each year. EOFY, which stands for End of Financial Year, is one of the biggest sales events on the Australian retail calendar, and The Good Guys EOFY sale is a great time to find deals on TVs from brands like Samsung, LG, Sony and TCL. New TV deals are added regularly throughout the EOFY period, so it pays to check back often or visit your local store for the latest offers. Whether you are after an OLED TV, a 4K smart TV or a budget-friendly option, the Good Guys EOFY sale 2026 has something for every home entertainment setup.
Is EOFY a good time to buy a TV in Australia?
Yes, EOFY is one of the best times to buy a TV in Australia. The end of financial year TV sale at The Good Guys typically features significant discounts on a wide range of models, from entry-level smart TVs to premium OLED and QLED displays. The Good Guys EOFY TV deals Australia wide cover brands including Samsung, LG, Sony and TCL, with deals available both online and in-store. If you have been waiting for the right time to invest in a new television, the Good Guys EOFY sale 2026 is the ideal opportunity. Whether you want a big-screen TV for your lounge, a gaming TV for your setup or a lifestyle TV that blends into your home decor, EOFY is the time to buy.
What does EOFY stand for?
EOFY stands for End of Financial Year. In Australia, the financial year ends on 30 June each year, which is why EOFY sales typically run through May and June. It is one of the biggest retail events of the year, with major retailers like The Good Guys offering significant discounts across TVs, home appliances, tech and more. For consumers, EOFY is a smart time to invest in big-ticket items like a new television, as prices are often at their lowest. For business owners and sole traders, EOFY is also an opportunity to make work-related purchases before the end of the tax year and potentially claim them as deductions. Always speak with a qualified accountant to understand what may apply to your situation.
What is the best TV technology to buy during EOFY 2026?
The best TV technology to buy during EOFY 2026 depends on your budget and how you plan to use your TV. OLED TVs from brands like LG and Samsung offer the best picture quality with deep blacks, vibrant colours and excellent contrast, making them ideal for movie lovers and gamers. QLED TVs from Samsung and TCL offer bright, vivid displays at a more accessible price point, while still delivering impressive 4K performance. For those after the ultimate resolution, 8K TVs offer over 33 million pixels for a truly stunning picture, and some models can even upscale lower-resolution content. Check the latest TV deals at The Good Guys EOFY sale 2026 to find the best technology at the best price for your home.
Are there EOFY deals on soundbars and projectors at The Good Guys?
Yes, the Good Guys EOFY sale includes deals on soundbars, projectors and other home entertainment accessories alongside TV deals. Soundbars from brands like Sonos, Sony and JBL regularly feature in EOFY offers, making it a great time to complete your home theatre setup. Portable projectors and home cinema projectors are also popular EOFY purchases, particularly for those looking to create an immersive viewing experience at home or outdoors. The Good Guys headphones and soundbars deals page is a great place to browse all current EOFY offers on audio equipment. Whether you are after a basic soundbar to enhance your TV audio or a premium Dolby Atmos system, the EOFY sale at The Good Guys has you covered.
