ARTICLE

The 5 Biggest Black Friday Blunders To Avoid

September 19, 2023 - 3 min read

That sound? That’s the buzz of Black Friday 2023 already building. Hardly surprising with cost-of-living pressures mounting and the promise of so many massive deals up for grabs! But with great savings comes great responsibility – hit the shops without a game plan and you risk losing out on the best Black Friday deals.

“The Black Friday sales are really exciting – especially for shoppers who plan ahead and have a strategy,” says John Milonas, The Good Guys Buyer – Televisions and Accessories. “With a bit of preparation and thought, there are incredible savings to be had on all the latest and greatest tech, such as blockbuster big-screen TVs and premium home audio systems.”

What Is Black Friday?

Now a global phenomenon, Black Friday is said to date back to 1950s Philadelphia, when the first stores started promoting post-Thanksgiving sales. In Australia, Black Friday is one of the biggest retail events of the year and competition is fierce to snap up the very best deals on household essentials such as TVs, barbecues, fridges and freezers, small appliances, washing machines and more!

“The popularity of Black Friday has grown exponentially in Australia and planning is absolutely key to avoiding disappointment,” says Anthony Di Francesco, of retail marketing experts Crossmark.

When Is Black Friday 2023 In Australia?

Put the date in your diary now: Black Friday 2023 in Australia takes place on Friday, 24 November. Don’t want to be left trailing in the dust of all those other shoppers? To help you score those epic bargains, we list the most common Black Friday shopping mistakes to avoid.

“The Black Friday sales are really exciting – especially for shoppers who plan ahead and have a strategy. With a bit of preparation and thought, there are incredible savings to be had.”

Mistake #1 – Skip The Wishlist

Knowledge really is power. Before the big day, hop online or head into your nearest The Good Guys store to swot up on everything that’s on offer in the categories you’re interested in, so you’re not caught napping when the sales go live. “Avid shoppers should consider the items they would like to purchase for themselves and loved ones,” says Anthony Di Francesco of Crossmark. “Note down the products of interest to help you prepare, before researching them online.”

Mistake #2 – Ignore Our Buying Guides

We’ve already done the hard work for you so there’s no excuse! From TVs, mobile phones and computers to all your health and grooming, cooking and laundry needs, we’ve compiled a comprehensive library of buying guides right across The Good Guys’ product ranges to arm you with everything you need to know before making a purchase. Make these buyer bibles an essential part of your Black Friday pre-game:

Mistake #3 – Bust Your Budget

The sheer volume of bargains on offer can be overwhelming during the Black Friday sales, so it’s important to bear in mind what you can actually afford to spend. Draw up a list of your priority, must-have items and the estimated cost; then you’ll know if you have money to spare for other great deals you spot along the way.

Mistake #4 – Forget About Christmas!

When perusing potential Black Friday bargains, many people forget that Christmas is right around the corner. “The Black Friday sales are your perfect chance to stock up on fantastic presents at a fraction of the price and offer up something for everyone in the family,” says John Milonas, The Good Guys Buyer – Televisions and Accessories. “From small appliances to big-ticket items, you can tick off your entire Christmas list and relax in the run-up to the big day.”

Mistake #5 – Forsake Your Finance Plan (‘Til The Last Minute)

You’ve drawn up your wishlist and set your budget… but have you factored in finance? At The Good Guys, we have a range of finance options that mean you’re cool, calm and collected at the check-out, and can pay things off at a pace that’s right for you and your wallet.

To ensure there’s a flexible payment option to suit you, we’ve partnered with Latitude to offer interest-free finance options from six to 60 months. Keen to get ahead of the pack when it comes to your Black Friday buying power? Apply today and receive a response in 60 seconds.

Other Ways To Pay Less At The Good Guys

Outside of Black Friday bargains, we’ve got loads of ways for you to Pay Less, Every day! Earn money as you spend on qualifying purchases with StoreCash>, which can be put towards your next appliance or tech upgrade. Check out our clearance bargains page for amazing savings on everyday items and household essentials.

Gearing up to sweep those bargains and ease your cost of living? Head in-store or online to find the biggest brands at the best prices, on Black Friday and beyond!