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Choose The Good Guys
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When the first The Good Guys store opened in
northern suburbs in 1952, the company’s philosophy was then as
it is now – to delight customers and ‘do good’.
Careful small acquisitions supported by a unique
selling proposition prepared
the company for national expansion, and from those humble
beginnings, The Good Guys quickly became a household name.
With over 100 stores and more than 3,500 employees
brand promise is to help Australian families live better at home
for less. This approach is also reflected in our ongoing
commitment to support and strengthen the communities in which we
operate through our Doing Good program which supports 12
charities across Australia through Workplace Giving, awareness
campaigns and fundraising efforts.
Now united with JB Hi-Fi
Limited, The Good Guys is part of Australia’s fastest growing
and largest consumer electronics retailer and a new force in
When the first The Good Guys store (known at the time as
Ian Muir’s Radio and Electrical Centre) opened in
Melbourne’s northern suburbs in 1952 by the Muir family,
the company’s philosophy was to delight customers and ‘do
Careful small acquisitions over the years provided the
business with a strong foundation but it was re-naming to
The Good Guys in 1998, supported by the unique selling
proposition Pay Less Pay Cash and the now iconic TV
commercial, which prepared the company for national
In late 2016, having identified a strong
strategic fit between the two
businesses, JB Hi-Fi acquired The Good
Guys. This move has enabled these two
iconic Australian brands to draw on
their combined strengths to drive
greater value for their customers, while
continuing to foster their unique brand
personalities servicing very distinct
The Good Guys continues to pursue growth
through new store locations, product
range extensions and refining its proven
¤Discounts apply to previous ticketed/advertised price. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer.
>Qualifying conditions, including signing up to StoreCash and downloading Digital Wallet before purchase. Individual product pages on The Good Guys website show which products earn StoreCash. StoreCash expires 90 days after issue and is issued within 5 business days after delivery/collection of qualifying purchase which must be within 60 days of purchase. Personal purchases only. Exclusions and purchase limits apply. Each StoreCash reward must be used in one transaction and no change/credit for any unused balance. Refer to StoreCash T&Cs & Digital Wallet T&Cs for details, including how to be notified about StoreCash deposits to your Digital Wallet.