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The Good Guys
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About Us

The Good Guys - Helping Families Live Better For Less Since 1952

When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and ‘do good’. Careful small acquisitions over the years provided the business with a strong foundation but it was re-naming to The Good Guys in 1998, supported by the unique selling proposition 'Pay Less Pay Cash' and the now iconic TV commercial and jingle, which prepared the company for national expansion. The Good Guys quickly became a household name, setting the standard for customer satisfaction and community giving, while continually evolving to meet ever-changing consumer needs.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as JB Hi-Fi Limited, The Good Guys and JB Hi-Fi have created a new force in Australian retailing under the leadership of Group CEO, Terry Smart.

Discover More About The Good Guys

From our Workplace Giving program, to our commitment to sustainability Investor information you'll find all you need to know about The Good Guys here. Looking for a rewarding career at one of Australia's Retail icons? Check out our Careers page for the latest role listings across the country.

We Think You May Be Interested In .....

The Good Guys aim to help Australian families live better for less. From our StoreCash> rewards program, our handy Buying Guides - that help you choose right the first time, to our online Price Beat tool, that checks competitor's prices daily to make sure our customers always get the best deal, we take helping our customers Pay Less Every day seriously. Read on to discover some of the ways The Good Guys help our customers with the best deals and advice.

¤Discounts apply to previous ticketed/advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed/advertised price prior to the discount offer.

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Store Cash Wallet

>Qualifying conditions, including signing up to 90 Day StoreCash, activating a Digital Wallet before being eligible to earn/win and where a qualifying purchase is required, collecting the product within 60 days. 90 Day StoreCash expires 90 days after issue. Personal purchases only. Exclusions and purchase limits apply. Each 90 Day StoreCash reward must be used in one transaction and no change/credit for any unused balance. Refer to 90 Day StoreCash T&Cs for details, including how to receive 90 Day StoreCash deposit notifications, how to earn & timing for issue of 90 Day StoreCash. Annie testing the modal inside.