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Who We Are

When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and ‘do good’.

Careful small acquisitions over the years provided the business with a strong foundation but it was re-naming to The Good Guys in 1998, supported by the unique selling proposition Pay Less Pay Cash and the now iconic TV commercial, which prepared the company for national expansion.

From humble beginnings, The Good Guys quickly became a household name, setting the standard for customer satisfaction and community giving, while continually evolving to meet ever-changing consumer needs.

This customer-centric approach is also reflected in the company’s ongoing commitment to support and strengthen the communities in which it operates, and its Doing Good program which supports 14 charities across Australia through Workplace Giving, awareness campaigns and fundraising efforts.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as JB Hi-Fi Limited, The Good Guys and JB Hi-Fi have created a new force in Australian retailing under the leadership of Group CEO, Terry Smart.

Doing Good

The Good Guys begin every day knowing it can make a difference by Doing Good. It’s more than just a matter of corporate responsibility – it’s an integral part of being a Good Guy.

The Good Guys Doing Good program aims to enhance the wellbeing of Australians through initiatives, actions and organisations that have a positive and sustainable impact. It addresses a number of pressing social problems while assisting those in the community who need a bit of a helping hand.

To learn more about The Good Guys Doing Good, click here.

Award Recognition

The Good Guys is recognised as a market leader as evidenced by the awards the company has won in recent years:

  • Canstar Blue Most Satisfied Customers Electronic Retailers Award 2011-2017
  • ABA 100 Winner for Service Excellence in The Australian Business Awards 2015
  • ABA 100 Winner for Community Contribution in The Australian Business Awards 2015 & 2016
  • Employer of Choice in the Australian Business Awards 2015 & 2016
  • Australian Retail Awards NORA Multichannel Retailer of the Year Australia 2015
  • Reader’s Digest Quality Service Award Electrical Appliance Store 2015 & 2016
  • Roy Morgan Electrical Store of the Year Australia 2011-2014 & 2016
  • Retail Asia Pacific Top 500 ‘Best-of-the-Best’ Award 2014-2016
  • International Customer Service Professionals Number One in Customer Service 2014

2019 Annual Packaging Report & Action Plan here.