Augmented reality (AR) is a new technology that brings virtual objects into the real world.
And every aspect of iPad - from the display to the processing power to the cameras to the motion sensors - is designed to make AR apps more magical than ever before.
Two great cameras that do more than take great photos.Built-in front and back cameras allow you to shoot gorgeous photos and cinematic videos, scan documents, make FaceTime calls, or even create a floor plan using augmented reality.
Cut a track with GarageBand, create a compelling presentation with Keynote, or shoot and edit a short film with iMovie. iPad comes with a collection of apps from Apple so you can start creating straight out of the box.
At less than 500 grams and just 7.5 millimetres thin, iPad is designed to go wherever you go. Its built to be durable, so you have peace of mind knowing you can take it anywhere.
10 hours of battery life on a single charge. With all-day battery life, iPad gives you more time to surf, write, draw, work, shop and whatever else you need to do between charges.4